Kako web postaje mainstream, pojavljuje se potpuno nova skupina slavnih. 100 ljudi koje ćete pronaći u nastavku oblikuju budućnost interneta^(Internet) (većina na bolje, neki na gore...), i kao posljedica toga, oni su upravo pod svjetlima reflektora.

Prikupili smo oko 200 potencijalnih imena i pitali ih na Googleu^(Google) da vidimo koliko će rezultata generirati. Izvršene su neke manje korekcije, a profilirano je 100 imena s najvećim brojem rezultata (kao što vidite nismo mi krivi što je Chris Crocker završio na 6. poziciji!)

Slavne osobe koje su postale poznate prije eksplozije weba^(Web) nisu bile uključene. Stoga^(Hence) nećete pronaći takve poput Stevea Jobsa^{(Steve Jobs)} ili Billa Gatesa^{(Bill Gates)} , unatoč našem priznanju da oni također utječu na internet .

TechCult-ovih 100 najboljih web slavnih osoba^{(TechCult’s Top 100 Web Celebrities)}

100. Alex Tew

Fakultet^(College) može biti skup, a studenti mogu biti nevjerojatno maštoviti; spojite to dvoje i smislit ćete neke prilično neobične metode zarade od školarine.

To je točno ono što je Alex Tew napravio da stvori svoj  projekt početne stranice od milijun dolara^{(Million Dollar Homepage)}  . Počevši od kolovoza^(August) 2005., Tew je počeo prodavati blokove piksela na svojoj stranici. Kupci su prostor mogli koristiti za oglašavanje ili što god žele. Glas^(Word) o projektu se proširio i uskoro je Tew postao pokriven u mainstream časopisima.

Nakon mjesec dana prodao je prostor u vrijednosti od preko 150.000 dolara i do siječnja^(January) 2006. prešao je granicu od milijun dolara.

99. David Sifry

David Sifry poznat je prvenstveno po tome što je osnovao  Technorati , tražilicu koja indeksira preko 100 milijuna blogova (112,8 milijuna blogova i 250 milijuna komada označenih društvenih medija od 22. svibnja^{(May 22)} 2008.).

Osim toga, Technorati prati promet na blogu i statistiku veza, a njegov sustav rangiranja može značiti prava hvalisanja za web stranice (nazvane Technorati Top 100 ).

Silfry je zagovornik otvorenog koda^(Source) i čest je govornik o temama web tehnologije, bežične mreže i bloganja. Osim toga, često je intervjuirao ili citirao u tehničkim i poslovnim časopisima, uključujući The Guardian i The Economist .

98. Richard MacManus

Richard MacManus osnivač je  Read/WriteWeb , bloga o tehnološkim problemima i razvoju Web 2.0 koji je ocijenjen kao jedan od 50 najpopularnijih blogova na svijetu (od strane Technoratija^(Technorati) ).

Blog također generira preko 600.000 pregleda stranica svaki mjesec i ima oko 220.000 RSS pretplatnika.

Utjecaj MacManusovog pisanja i Read/WriteWeb prepoznao je PC Magazine i druge mainstream publikacije.

Prije svoje blogerske karijere, MacManus je bio istraživač, analitičar i autor, pisao za ZDNet ; još uvijek konzultira razne tehnološke tvrtke, prvenstveno one sa sjedištem u Silicijskoj dolini^{(Silicon Valley)} .

97. Jeff Atwood

Blog  Jeffa Atwooda CodingHorror.com^{(CodingHorror.com)}  popularan je izbor za one zainteresirane za web razvoj i programiranje softvera općenito. Atwoodova stranica prepuna je savjeta i komentara o tome kako  ne^(not)  treba kodirati, kao i savjeta za programiranje.

Na mreži od 2004., Atwood ima namjensku publiku (preko 60.000 pretplatnika RSS -a) i značajan promet web-lokacije, koji se procjenjuje na više od pola milijuna jedinstvenih posjetitelja mjesečno.

Jeff Atwood nedavno se udružio s Joel  On Software  Spolsky kako bi stvorio novu stranicu s resursima za programiranje,  stackoverflow.com , koja je trenutno u razvoju.

96. Amanda Congdon

Amanda Congdon je najpoznatija kao popularna voditeljica, koproducentica i suvlasnica  Rocketbooma^(Rocketboom) , jednog od najgledanijih video blogova na webu. U emisiji je ostala od 2004. do 2006. godine.

Počevši od 700 gledatelja kada ju je angažirao osnivač Andrew Michael Baron , Congdon je povećala publiku Rocketbooma^(Rocketboom) za trominutne videoisječke na prijavljenih 130.000 gledatelja dnevno. Congdon je napustila Rocketboom u srpnju^(July) 2006. pod kontroverznim okolnostima: rekla je da ju je Baron otpustio , dok je Baron tvrdio da je otišla zbog prilika u showbiz.

Congdon je od tada imao brojna gostovanja u TV emisijama i sudjelovao u drugim web projektima, uključujući blog AmandaAcrossAmerica.com . Vodi blogove i navodi svoje trenutne projekte na  AmandaCongdon.com .

95. Drew Curtis

Fark.com , koju je 1999. pokrenuo Drew Curtis , je web stranica za prikupljanje društvenih vijesti. Čitatelji Farka^(Fark) šalju veze na zanimljive (i/ili kontroverzne) stavke s drugih web stranica, a Fark administratori biraju hoće li ih promovirati na naslovnoj stranici Fark.com ; stavke su označene tako da se mogu podijeliti u povezane forume.

Čitatelji komentiraju priče i poznato je da promet usmjeren na povezane stranice s naslovne stranice Fark.com ruši poslužitelje tih stranica zbog prevelikog opterećenja; efekt poznat kao "farked".

Curtisova prva knjiga,  It's Not News, It's FARK: How Mass Media Tries To Pass Off Crap As News  , objavljena je 2007.

94. Bob Parsons

Prvobitni angažman Boba Parsonsa u području tehnologije bio je kao kreator MoneyCounts, softverskog paketa za kućno računovodstvo koji je izdao 1984. Nakon što se proširio na religijski softver ( pretraživanje Biblije^{(Bible-searching)} , kršćanske^(Christian) isječke itd.), prodao je svoju tvrtku Intuit 1994. godine.

Parsons se okrenuo internetu^(Internet) i 1997. osnovao Go Daddy , tvrtku za internetski^(Internet) registar i web hosting. S tri registratora pod okriljem tvrtke, uključujući  GoDaddy.com , Go Daddy je daleko dominantni igrač u industriji i najveći registrator s akreditacijom od ICANN-a.

Go Daddy postao je igrač u tekućoj evoluciji internetskih^(Internet) politika, do te mjere da se uključio u političko lobiranje kod američke vlade.

93. Judson Laipply

Komičar i motivacijski govornik, Judson Laipply objavio je video na YouTubeu^(YouTube) 2006., tražeći svojih petnaest minuta internetske^(Internet) slave.

Kako se pokazalo, taj video,  The Evolution of Dance , proslijeđen je posvuda i postao najpopularniji video na YouTubeu: najgledaniji svih vremena i najkomentiraniji svih vremena. Od svibnja^(May) 2008. pregledan je gotovo 86 milijuna puta i gotovo 160.000 ljudi je ostavilo komentare. Naravno, to je također iznjedrilo niz imitatora i slanja.

Laipply drži video front i centar na svojoj web stranici,  The Evolution of Dance , koja je postala komercijalni portal koji nudi EOD majice i motivacijske govorne rezervacije od Laipplyja^(Laipply) .

92. Mitchell Baker

Titula Mitchella Bakera unutar  Mozilla Foundation  prilično je jedinstvena: Chief Lizard Wrangler . Prevedeno bi trebalo značiti predsjedavajući^{(Chairperson)} . Ona vodi poslovnu stranu i Mozilla Foundation i Mozilla Corporation (podružnice), a također je odgovorna za viziju koju organizacija slijedi.

Davne 1994. Baker je već bila uključena u Netscape Communications , gdje je bila zadužena za odjel za zaštitu intelektualnog vlasništva.

S obzirom na ogromnu važnost koju Zaklada Mozilla^{(Mozilla Foundation)} zauzima posljednjih godina, Baker je uvršten na Time-ovu listu 100 najvažnijih ljudi na svijetu (2005.). Više o njezinim mišljenjima i unutarnjim aktivnostima Mozille^(Mozilla) možete pročitati na njezinom  osobnom blogu^{(personal blog)} .

91. Mark Frauenfelder

Mark Frauenfelder je netko tko osim što je talentirani ilustrator uspješno svira u tiskanim i web medijima.

Frauenfelder je vjerojatno najpoznatija na webu kao suosnivač bloga  Boing Boing , temeljenog na časopisu boING boING, kojemu je i suosnivač. Bio je kolumnist tiskanog izdanja sa širokim rasponom publikacija, uključujući Playboy , The New York Times Magazine i Wired (gdje je bio urednik 5 godina).

Trenutno je glavni urednik^{(Editor-In-Chief)} časopisa Make . Frauenfelder je napisala i ilustrirala znanstvenu knjigu namijenjenu djeci pod nazivom  Ludi profesor^{(The Mad Professor)} , a nedavno je objavila i knjigu  Rule the Web: How To Do Anything And Everything na Internetu – bolje, brže, lakše^{(Rule The Web: How To Do Anything And Everything on the Internet- Better, Faster, Easier)} .

90. Sarah Lacy

Sarah Lacy je dvotjedni kolumnistica časopisa Business Week i koautorica naslovne priče o Kevinu Roseu tog časopisa. ^{(Kevin Rose)}Također je suvoditeljica web emisije Yahoo Tech Ticker .

Lacy može biti pomalo meta – njezin je dobar izgled zavrijedio na nekim frontama, unatoč deset godina izvješćivanja o tehnološkoj industriji – a na konferenciji SXSW 2008. stvari su došle do vrha kada se publika okrenula protiv nje dok je intervjuirala FaceBook Izvršni direktor Mark Zuckerberg^{(FaceBook CEO Mark Zuckerberg)} na pozornici.

Lacyina knjiga  Jednom kad budeš sretan, dvaput si dobar: Ponovno rođenje Silicijske doline i uspon Weba 2.0^{(Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0)}  objavljena je u svibnju^(May) 2008. Redovito piše blog na  Sarah Lacy.com .

89. Jason Kottke

Jason Kottke je dugogodišnji bloger, dobitnik nagrade za životno djelo “Bloggie” i bivši web dizajner. Kottkeov dizajnerski rad prepoznat je u The New York Timesu^{(New York Times)} i Forbesu^(Forbes) , a font koji je dizajnirao (slikovno pismo) koristili su Volvo , MTV i Adobe .

Počeo je pisati blog 1998. i nastavio s tim, s profilom iz 2000. u New Yorkeru^{(New Yorker)} koji je pomogao da se ideja bloganja predstavi široj javnosti. 2004. doživio je težak zakrpu kada je Kottkeov blog,  kottke.org , objavio vijest o gubitku Kena Jenningsa Jeopardy, uključujući pitanje na koje je krivo odgovorio – mreža nije bila zadovoljna. Godine 2005. Kottke je eksperimentirao tražeći od čitatelja da daju donacije kako bi podržali njegov blog, izvještavajući da je 1450 mikro-pokrovitelja dalo gotovo 40.000 dolara.

88. Xeni Jardin

Xeni Jardin blogerica je i pomalo medijska osoba koja se bavi tehnologijom i digitalnom kulturom, a često se pojavljuje na internetskim^(Internet) listama slavnih.

Ona ima visoko profiliranu poziciju suurednice na blogu  Boing Boing  i doprinosi materijalu za Wired , wired.com, Make , Popular Science , Playboy i uredničke članke za New York Times i Los Angeles Times .

Ona je dopisnica NPR radijske emisije Day to Day i gostovala je kao tehnološka komentatorica na radiju ABC , CNN , Fox , G4TechTV i BBC5 . Jardin se također pojavljuje kao suvoditelj Boing Boingove dnevne video emisije BoingBoingtv na webu .

87. Ryan Block

Kao glavni urednik^{(Editor-in-Chief)} tehnološkog bloga  Engadget , Ryan Block ima značajan utjecaj na način na koji se primaju računalni, kućni elektronički i tehnološki proizvodi općenito. Da biste stekli neku perspektivu o tome koliki utjecaj može imati vodeći blog o tehnologiji, uzmite u obzir da je Blockova objava na Engadgetu iz 2007. o^(Block) mogućem kašnjenju^(Engadget) izdavanja iPhonea i OSX -a, temeljena na lažnoj Appleovoj^(Apple) e-pošti, snizila cijenu dionice Applea za 2,2^(Apple) % u roku od nekoliko minuta.

Block je čest gost u emisijama o tehnologiji, uključujući nastupe u Cranky Geeksima^{(Cranky Geeks)} , CNET -u, Attack of the Show i drugima. Block je trenutno u vezi s popularnom web medijskom osobom Veronicom Belmont^{(Veronica Belmont)} , činjenicu koju često spominje na svom osobnom  blogu^(blog) .

86. Markos Moulitsas

Markos “kos” Moulitsas je autor i bloger. Osnovao je i glavni je autor poznatog bloga političkih komentara  Daily Kos . S članstvom od preko 125.000 registriranih čitatelja i objavama istaknutih demokratskih političkih ličnosti, uključujući Jimmyja Cartera^{(Jimmy Carter)} , Johna Kerryja^{(John Kerry)} i Nancy Pelosi , Daily Kos trenutno privlači 600.000 posjetitelja dnevno.

Moulitsas je svoju istaknutost na webu prenio u redovnu kolumnu Newsweeka^(Newsweek) i koautor je knjige  Crashing the Gate: Netroots, Grassroots i uspon politike koju pokreće ljudi^{(Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics)} . Zauzeo je treće mjesto na Forbeovoj listi web slavnih osoba i 26. na popisu najvažnijih ljudi na webu ^(Web)PC Magazina^{(PC Magazine)} .

85. Janus Friis

Janus Friis suosnivač je (s Niklasom Zennstromom^{(Niklas Zennstrom)} ) Peer-to-Peer ( P2P ) KaZaA mreže, a sa Zennstromom^(Zennstrom) je suosnivao kompaniju za internetsku ^(Internet)telefoniju^(Internet) Skype ,^(Skype) investicijsku tvrtku. Atomico i P2P video distribucijski sustav Joost .

Zajedno sa Zennstromom^(Zennstrom) , Friis se smatra iza mnogih najznačajnijih tehnoloških pomaka na Internetu^(Internet) i uvršten je na popise važnih suradnika koje su sastavili cnn.com i časopis Time .

Friis povremeno piše blog na  janusfriis.net  i često je profiliran u online i tiskanim medijima.

84. Jack Ma

Jack Ma bio je jedan od prvih Kineza koji je shvatio potencijal weba^(Web) . Čim je uspio uhvatiti internetsku^(Internet) vezu, počeo je graditi web stranice za kineske tvrtke.

Godine 1999. uspio je uspjeti osnovati  Alibaba.com . Stranica djeluje kao poslovno tržište, a postala je uspješna u povezivanju stranih tvrtki s kineskim. Popularnost web stranice je toliko porasla da je 2005. Yahoo! odlučio kupiti 40% tog iznosa, nudeći u zamjenu 1 milijardu USD plus imovinu Yahooa! Kina^(China) .

U studenom^(November) 2007. Alibaba.com je uvršten na burzu u Hong Kongu^{(Hong Kong Stock Exchange)} , prikupivši ukupno 1,5 milijardi američkih dolara. Bio je to drugi najveći IPO za internetsku^(Internet) tvrtku, nakon Googlea^(Google) .

83. Bram Cohen

Filmska industrija promatrala je pustoš koji su Napster i druge mreže za dijeljenje izazvale u glazbenom poslovanju i shvatila da bi im se ista stvar mogla dogoditi kada tehnologija i propusnost sustignu mnogo veće veličine video datoteka. Bram Cohen  suosnivao je BitTorrent 2002. godine i igra je bila pokrenuta.

Cohenov BitTorrent protokol olakšava distribuciju velikih datoteka razbijajući ih na manje dijelove, s više primatelja i dijeljenja koji svi zamjenjuju bitove datoteke umjesto da jedan host poslužitelj distribuira cijelu datoteku. Iz perspektive provođenja autorskih prava, BitTorrent znači da praćenje i gašenje jednog prenositelja datoteke ima mali ili nikakav utjecaj na dostupnost datoteke.

82. Philip Rosedale

Philip Rosedale (također poznat po imenu svog avatara u Second Lifeu ^(Life)Philip Linden ) osnivač je i izvršni direktor^(CEO) Linden  Laba^{(Linden Lab)} , kreator virtualnog svijeta Second Life . Second Life tvrdi da ima preko 2 milijuna pretplatnika i postao je važna točka kontakta za osobe iz stvarnog života i organizacije koje uspostavljaju prisutnost Second Life za interakciju s pretplatnicima.

Uz nevjerojatan uspjeh Second life, Rosedaleov doprinos online društvu zapažen je u Business 2.0 , USA Today i Time magazinu. Rosedaleova karijera prije osnivanja Linden Labsa^{(Linden Labs)} uključuje službu potpredsjednika^{(Vice President)} i CTO -a u RealNetworksu^{(RealNetworks)} , gdje je pokrenuo niz proizvoda za računalne medije, uključujući RealVideo .

82. Steve Pavlina^{(81. Steve Pavlina)}

Osnivač, izvršni direktor^(CEO) i programer softvera za nagrađivanu tvrtku shareware igara Dexterity Software , Steve Pavlina izvorno je bio poznat po razvoju zanimljivih računalnih igara i po svom radu u ime Udruge Shareware ^{(Association)}Professionals^{(Shareware Professionals)} ( ASP ).

Godine 2006. Pavlina se s razvoja igara okrenula svom blogu o osobnom razvoju  StevePavlina.com  . Na svojoj stranici Pavlina sebe opisuje kao “možda najintenzivnijeg pojedinca orijentiranog na rast kojeg ćete ikada upoznati” i tvrdi da je njegova stranica najpopularnija svjetska stranica za osobni razvoj, s više od 1,8 milijuna posjetitelja mjesečno. U intervjuu iz 2007. Pavlina napominje da njegovo bloganje donosi gotovo 40.000 dolara mjesečne zarade.

80. Gina Trapani

Gina Trapani je tehnička spisateljica, autorica i samostalna web developerka. Njezina je najvidljivija uloga glavne urednice^{(Lead Editor)} bloga o osobnoj produktivnosti Gawker Media  Lifehacker , uloga koja je također iznjedrila knjige U nadogradite svoj život: Lifehacker vodič za rad pametnije, brže, bolje^{(pgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better)}  i L ifehacker: 88 trikova za turbo punjenje vašeg dana^{(ifehacker: 88 Tricks to Turbocharge Your Day)} .

Lifehacker je jedan od najpopularnijih blogova na webu, s čitateljstvom iz 2006. godine procijenjenim na 7 milijuna pregleda stranica mjesečno i preko 100.000 RSS pretplatnika; Lifehacker je dobio priznanja od CNET -a , Wireda^(Wired) , Timea^(Time) i drugih.

Članci koje je napisala Trapani pojavili su se u istaknutim publikacijama, uključujući Wired , Popular Science , PC World i MacWorld , a profilirali su je poput The Wall Street Journala^{(Wall Street Journal)} .

79. Anil Dash

Rani bloger, Anil Dash potpredsjednik^{(Vice President)} je i glavni evanđelist^{(Chief Evangelist)} za blogerski softverski div Six Apart . Ova pozicija uključuje pomaganje u popularizaciji bloganja kroz nastupe na raznim događajima i promoviranje Six Apart proizvoda, uključujući Movable Type i TypePad .

Dash je dobio određenu pozornost javnosti pobijedivši 2004. na natjecanju za zauzimanje prve pozicije u Google pretraživanju^{(Google search)} pojma "nigritude ultramarine"; dok su mnogi konkurenti pribjegli ekstremnim metodama optimizacije pretraživanja, Dash je jednostavno objavio post na blogu na tu temu i zamolio čitatelje da se povezuju na njegovu objavu. Njegovo pisanje o web kulturi objavljeno je u Wiredu^(Wired) i Washington Postu^{(Washington Post)} , a pojavio se i kao gost u raznim emisijama. Anil Dash bloguje na  dashes.com .

78. Brad Fitzpatrick

Softverski inženjer, Fitzpatrick (ili bradfitz) najpoznatiji je kao kreator LiveJournala^{(LiveJournal)} , virtualne zajednice za bloganje s pratećim poslužiteljskim softverom otvorenog koda ; ^{(Open Source)}dio svoje tvrtke Danga Interactive koju je 2005. prodao softverskoj tvrtki za bloganje Six Apart .

Fitzpatrick je preuzeo poziciju glavnog arhitekta^{(Chief Architect)} u Six Apart , ali je napustio tvrtku 2007. radi pozicije u Googleu^(Google) . Pobornik pokreta otvorenog koda^{(Open Source)} , Fitzpatrick je odgovoran za razvoj drugih projekata uključujući MogileFS , Djabberd i Perlbal . Fitzpatrickova^{(Fitzpatrick)} web stranica  bradfitz.com  služi kao središnje središte za njegovu prisutnost na webu, uključujući stranice FaceBook , MySpace i Twitter .

77. Veronica Belmont

Veronica Belmont  je novinarka, medijska osoba i voditeljica ili suvoditeljica niza podcasta, emisija i videa s temom tehnološke industrije. Također je uvrštena na listu najseksi geekova^{(Sexiest Geek)} .

Belmont se prvobitno pridružila CNET -u kao producentica i inženjerka zvuka, ali je ubrzo prerasla svoju pozadinsku ulogu i počela se pojavljivati, naposljetku zajedno s CNET -ovim podcastima uključujući MP3 Insider i CRAVE Gadget Blog . Napustivši CNET za Mahalo 2007. godine, vodila je vlastitu video emisiju Malaho Daily .

Godine 2008. napustila je Malaho u Revision3 , gdje je sada suvoditeljica Tekzille^(Tekzilla) . Osim svojih stalnih koncerata, Belmont je bila vrlo tražena kao gošća u drugim emisijama i podcastovima te je imala desetke nastupa tijekom posljednjih nekoliko godina.

76. Matt Mullenweg

Jedan od pojedinaca koji je tiho omogućavao i jačao prisutnost bloganja od 2002., Matt Mullenweg bio je uključen u niz blogerskih usluga, alata i softverskih tvrtki te je bio na čelu bitke za suzbijanje mrlja (kompjuterski generiranih). komentari na blogovima koji povezuju na lažne, reklamne blogove).

Bio je suosnivač  WordPress -a , The Global Multimedia Protocols Group , Akismeta^(Akismet) (usluga za blokiranje splog-a), radio je za CNET , a nedavno je i suosnivač tvrtke Automattic . Mullenweg je 2007. godine uvršten na popis 50 najvažnijih ljudi na webu^(Web) PC svijeta . Njegov blog možete pročitati na  ma.tt.

75. Darren Rowse

Darren Rowse je dokazao da blogeri mogu biti uspješni ne samo iz perspektive čitateljstva, već i financijski. ProBlogger  i  Digital Photography School , njegova stranica za digitalnu fotografiju, procjenjuje se da generiraju više od 50.000 prikaza stranica dnevno između sebe i generiraju više od 20.000 USD mjesečno prihoda od oglašavanja.

ProBlogger , koji nudi savjete i savjete za bloganje, često se navodi kao jedan od najpopularnijih blogova na webu. Rowse je iznio svoje metode kao koautor knjige  ProBlogger: Secrets for blogging Your Way to a Six-Ciffer Income^{(ProBlogger: Secrets For Blogging Your Way To A Six-Figure Income)} , kao i kao podučavanje tečaja slične tematike. Rowse je također suosnivač i potpredsjednik Blogger treninga^{(Blogger Training)} za blog mrežu b5media.

74. Ze Frank

Hosea Jan Frank (aka Ze Frank ), umjetnik performansa, poznat po svom jednogodišnjem dnevnom video blogu The Show With Ze Frank . Frank je stekao priznanje 2001. godine, kada je “ Kako ^(How)plesati ispravno^{(Dance Properly)} ”, kreiran kao pozivnica za zabavu za njegove prijatelje, postao odbjegli viralni video, generirajući milijune hitova.

Show With Ze Frank svakodnevno je primao tisuće posjetitelja i sadržavao je dio ^(Show)petkom^(Friday) u kojem je Frank izvodio rutine koje su skriptirali gledatelji putem wikija. Frank je 2002. dobio nagradu "webby" i priznanje za The Show na SXSW festivalu 2007. godine.

Dobio je pokrivenost u mainstream medijima i višestruke pozive da govori na TED konferenciji. Frankov blog,  zefrank.com  i dalje je popularna stranica zbog njegovih duhovitih komentara i impresivne kolekcije poveznica na online igre, video zapise i rasipnike vremena.

73. Merlin Mann

Pisac^(Writer) i guru produktivnosti Merlin Mann stvorio je za sebe nišu kao motivacijski govornik o “produktivnosti” i razdjelnik savjeta putem svoje popularne  stranice 43 mape^{(43 Folders)}  .

Usredotočujući se na osobnu produktivnost i "life hakove", 43 Folders privlači oko 2,5 milijuna jedinstvenih posjetitelja godišnje, a njihov RSS feed preuzima se 100.000 puta dnevno. Mann je napisao članke za tehnološke i kulturne publikacije, uključujući Make , Wired , MacWorld i Popular Science te doprinosi produktivnosti i Mac orijentiranim podcastima.

Njegovi razgovori o produktivnosti privlače tehnološku gomilu , a bio je istaknuti govornik i utjecajne tvrtke kao što su Apple , Yahoo! i Google . (Fotografija  Grahama^(Graham) )

72. John C. Dvorak

John Dvorak je vjerojatno odgovoran za poticanje više Mac protiv Windows vatrenih ratova nego bilo koji drugi stručnjak zahvaljujući godinama huškačkih i općenito anti- Mac postova. Dvorak je desetljećima bio sila u tehnologiji i računalnim komentarima, uključujući i poslove urednika u Infoworldu^(Infoworld) ; stupci s Forbesom^(Forbes) , MacUserom^(MacUser) , PC^{(PC World)} Worldom ; i njegova trenutna kolumna u  PC Magazinu^{(PC Magazine)} . Također je napisao desetak knjiga i napisao za brojne novine.

Njegov osobni  blog  i dalje se bavi temama s tehnološkim temama, ali se također bavi popkulturom i pričama od općeg interesa. Osim svojih pisateljskih svirki, Dvorak pridonosi brojnim video podcastovima, uključujući Cranky Geeks i This Week in Tech (koji tvrdi da ima 500.000 slušatelja), ugošćuje Silicon Spin na TechTV- u i čest je tehnološki komentator na CNBC- u .

71. Steve Rubel

Steve Rubel je stručnjak za odnose s javnošću^(Relations) (ili "digitalni marketer", kako sam sebe opisuje) i evanđelist za korištenje korporativnih blogova kao učinkovitog PR medija. Njegov vlastiti blog,  Micro Persuasion , pokrenut je 2004. godine i nudi razmišljanja i savjete o utjecaju tehnologije na poslovanje, kulturu, medije i marketing.

Rubel je privukao određenu pozornost javnosti blogom Wal-Marting Across America , koji je pratio par koji je vozio RV po SAD-u, parkirajući vozilo preko noći na parkiralištima Wal-Marta . ^(Wal-Mart)Rubel je trenutno SVP , direktor ^(Director)Insights za Edelman Digital , a njegova uspješna poluga korporativnog bloganja dovela je do priznanja u tehnologiji i medijima povezanim s poslovanjem, uključujući Forbes.com ,^(Forbes.com) PC Magazine^{(PC Magazine)} i Media Magazine .

70. Nick Denton

U blogsferi postoji mnoštvo osobnih blogova, korporativnih blogova, a postoje i blogovi koji pripadaju matičnoj medijskoj grupi. Gawker Media , koju je osnovao i u vlasništvu Nick Denton , jedna je od onih krovnih online medijskih organizacija, a njezini blogovi uključuju neke od najpopularnijih na webu: Gizmodo , io9, Consumerist , Lifehacker i Gawker , između ostalih.

Denton je preuzeo dužnost glavnog urednika^{(Managing Editor)} vodećeg bloga  Gawker.com  2008., nakon burne godine u kojoj je više urednika otišlo. Gawker , koji je blog usredotočen na zabavu i kulturu u New Yorku^{(New York)} , također je doživio kontroverze oko svoje značajke " Gawker Stalker", GoogleMaps mashup-a koji prikazuje lokaciju slavnih osoba koje su uočili i prijavili čitatelji Gawkera^(Gawker) .

69. Craig Newmark

Craig Newmark zadao je mnogim publikacijama šokantan udarac lansiranjem svoje   web stranice Craigslist . Dok se tradicionalne novine oslanjaju na klasificirano oglašavanje kao glavni izvor prihoda, Craiglist korisnicima omogućuje besplatno postavljanje oglasa, naplaćujući samo oglase za posao.

S prisutnošću u većini velikih gradova u SAD-u i značajnim rastom u cijelom svijetu, Craigslist je postao tržišni lider u klasificiranom oglašavanju i jedna od najposjećenijih web stranica na svijetu (navodno 9 milijardi pregleda stranica mjesečno). eBay je kupio udio u Craigslistu^(Craigslist) 2004. godine, ali su se dvije tvrtke 2008. sudile jedna protiv druge, razmjenjujući optužbe za nelojalnu konkurenciju. Newark je zagovornik da web usluge budu besplatne, ostaje aktivan u svakodnevnom poslovanju Craigslist -a i   redovito piše blogove .^(blogs)

68. Niklas Zennstrom

Niklas Zennstrom vodeći je u području Peer-to-Peer ( P2P ) web tehnologija. Njegov prvi veliki pothvat bio je kao suosnivač KaZaA (ili kaazaa) mreže^(Network) , tehnologije koja je imala značajan utjecaj na omogućavanje dijeljenja datoteka (posebno MP3^(MP3s) -ova) koje je postalo jedna od velikih stvari interneta; tvrtka je privukla svoj pošteni dio tužbi u vezi s autorskim pravima.

Zennstrom je također suosnivač tvrtke za internetsku^(Internet) telefoniju Skype , koju je eBay kupio 2005. za više od 2,5 milijardi dolara. Zennstrom je sada uključen u svoj najnoviji start-up,  Joost , P2P sustav za distribuciju videa koji podržava oglašavanje, za koji Zennstrom pregovara o sadržaju s brojnim zabavnim tvrtkama, uključujući MTV , Paramount , CBS i Nacionalnu hokejašku ligu^{(National Hockey League)} .

67. Meg Whitman

Meg Whitman bila je predsjednica^(President) i izvršna direktorica ^(CEO)eBaya^(eBay) od  ožujka 1998.^{(March 1998)}  do ožujka 2008.^{(March 2008)} godine . Pod njezinim zapovjedništvom, web stranica za online aukcije uspjela je zadržati svoje vodstvo, unatoč napadima drugih internetskih^(Internet) tvrtki poput Amazona^(Amazon) i Yahooa^(Yahoo) !.

Whitman je također pridonio uspješnoj akviziciji PayPala^(PayPal) 2003., te donekle uspješnoj akviziciji Skypea^(Skype) 2005. godine.

Njezina se neto vrijednost procjenjuje na više od milijardu američkih dolara, a dospjela je na Time-ovu listu 100 najvažnijih ljudi nekoliko godina.

66. Steve Gibson

Internet je pun zasjenjenih^(Internet) figura koje neprestano testiraju ranjivost stranica i podataka. Steve Gibson  je stručnjak za te ljude, hakere sustava i softverske krekere. On je urednik časopisa InfoWorld i osnivač Gibson Research Corporation ( GRC ), tvrtke za razvoj softvera koja razvija specijalizirane alate za oporavak podataka^{(software development firm that develops specialized tools for data recovery)} i internetsku sigurnost.

Gibsonov softver OptOut , objavljen 2000. godine, bio je jedan od prvih programa za uklanjanje adwarea^{(adware removal)} . Često se pojavljivao u podcastima i TV emisijama utemeljenim na tehnologiji s Leom Laporteom^{(Leo Laporte)} , uključujući suvoditelj emisije Security Now! podcast. Neki od Gibsonovih^(Gibson) tvrdnji o ranjivostima računala i sigurnosti sustava drugi su stručnjaci umanjili značaj, uz povremene optužbe da je Gibson možda napuhao njihov značaj.

65. Jeffrey Zeldman

Jeffrey Zeldman bio je na web sceni rano u igrici, a od 1995. objavljuje objave o web dizajnu, ponajviše na  A List Apart .

Zeldman je bio rani zagovornik pristupa web-dizajnu koji se temelji na standardima i različitim preglednicima, a kroz projekt Web Standards Project (koji je suosnivač) pomogao je pritisnuti Microsoft i Netscape da podrže standarde u svojim preglednicima. Njegova predavanja i knjige pomogli su povećati svijest o standardima i osposobiti generaciju web dizajnera, pridonoseći poboljšanom iskustvu pregledavanja weba za sve.

Zeldmanov blog,  The Daily Report  , dobro je štivo za njegove komentare o temama web dizajna i tehnologije.

64. Mitch Kapor

Kao suosnivač, predsjednik^(President) i izvršni direktor^(CEO) Lotus development^(Lotus) Corp. ,^(Corp.) Mitchell Kapor^{(Mitchell Kapor)} bio je jedan od ljudi koji su pomogli da osobno računalo postane sastavni dio poslovnog ureda.

Godine 1983. stvorio je Lotus 1-2-3 , dominantni softver za proračunske tablice koji je brzo učinio Lotus jednom^{(Lotus one)} od najvećih svjetskih softverskih tvrtki. Kaporova sfera utjecaja proširila se na Internet . Bio je suosnivač organizacije za digitalno pravo Electronic Frontier Foundation ( EFF ), a bio je njezin predsjednik^(Chairman) do 1994.

Predsjedavao je Zakladom Mozilla^{(Mozilla Foundation)} i član je Savjetodavnog odbora^{(Advisory Board)} Zaklade Wikipedia^{(Wikipedia Foundation)} . Na njegovoj  web stranici^{(web site)}  nalaze se popisi njegovih trenutnih projekata, kao i arhiva njegovih članaka i publikacija; ugasio je svoj blog 2006.

63. Steve Case

Steve Case je web pionir i filantrop. Case je bio suosnivač, predsjednik^(Chairman) i izvršni direktor^(CEO) America Online^{(America Online)} ( AOL ), nekoć najveće svjetske internetske^(Internet) tvrtke i pristupnika e-pošti i webu koji su koristili milijuni pretplatnika. Nakon što se AOL spojio s Time Warnerom^{(Time Warner)} 2001., Chase je postao predsjednik nove tvrtke AOL Time Warner , dajući ostavku 2003. godine.

Spajanje je došlo na vrhuncu kraha dot-com-a, kao i opadajućeg utjecaja AOL- a i općenito se smatra razočaranjem. Case je veliki dio svoje pažnje usmjerio na filantropske ciljeve kroz svoju  organizaciju Case Foundation  , iako njegovo pokretanje iz 2005., Revolution (primarno usmjereno na njegu zdravlja i wellness), pokazuje da je još uvijek aktivan u poslovnom svijetu.

62. Nicholas Carr

Nicholas Carr je pisac i znanstvenik koji je svojom oštrom kritikom podigao valove u svjetovima tehnologije i Web 2.0 ; u članku Wireda^(Wired) iz 2007. spominje ga se kao " kapetan visoke tehnologije Buzzkill^{(Captain Buzzkill)} ".

Carr koristi svoj blog  Rough Type  da dopre do široke publike, objavljujući svoja razmišljanja o IT uslugama kao standardiziranoj robi, riziku da volonterski napori na Web 2.0 ( Wikipedia je omiljena meta) potisnu kvalitetnije, "profesionalne" verzije i njegov strah Googleovog utjecaja na buduću kulturu.

Bivši izvršni urednik časopisa^{(Executive Editor)} The Harvard Business Review , Carrove knjige uključuju  Does IT Matter? Informacijska tehnologija i korozija konkurentske prednosti^{(Does IT Matter? Information Technology and the Corrosion of Competitive Advantage)}  i  veliki prekidač: ponovno ožičenje svijeta, od Edisona do Googlea^{(The Big Switch: Rewiring the World, From Edison to Google)} .

61. Marissa Mayer

Marissa Mayer  je potpredsjednica ^{(Vice President)}Search Product & User Experience u Googleu^(Google) , Inc. Vodila je grupu za upravljanje proizvodima kroz niz ključnih izdanja proizvoda, uključujući Google Earth^{(Google Earth)} i Google Desktop i njezina je odgovornost odlučiti koji projekti inkubacije trebaju biti skrenuti pozornost osnivačima Googlea^(Google) i kada proizvodi budu spremni za javno predstavljanje.

Mayer je obično jedan od Googleovih najvidljivijih rukovoditelja, budući da lansiranje proizvoda obično uključuje nastupe na konferencijama i intervjue za medije. Jedna od prvih 20 Googleovih zaposlenika i njihova prva žena softverski inženjer, Mayer je profilirana u publikacijama kao što su Red Herring , Business Week , Fortune i Business 2.0 .

60. Frank Warren

Potvrda Franka Warrena na slavu je fenomen weblog  PostSecret . Warren je započeo svoj mrežni projekt PostSecret kao eksperimentalni blog koji je od čitatelja tražio da pošalju razglednicu kojom će se ukrasiti s jedne strane, a s druge strane napišu tajnu koju nikada ranije nisu otkrili. Warren je tada pokazao razglednice.

PostSecret je bio jedinstven po tome što nije bio blog u tradicionalnom smislu, već više društveni eksperiment/virusni umjetnički projekt. Komentari nisu čak bili omogućeni na blogu do dvije godine nakon pokretanja. Uspjeh PostSecret - a donio mu je medijsku pozornost, zbirku "blogija" na dodjeli Weblog Awards 2006. i 2007. i doveo do objavljivanja četiri povezane knjige, uključujući Životni vijek^{(A Lifetime)} tajni: PostSecret Book , objavljenu 2007. godine.

59. Glineni Shirky^{(59. Clay Shirky)}

Clay Shirky je autor, profesor i konzultant koji se specijalizirao za društvene i ekonomske učinke internetskih^(Internet) tehnologija, uključujući uspon decentraliziranih (npr. bežičnih) usluga. Shirkyjeve kolumne o svjetskoj mreži pojavile su se u širokom rasponu utjecajnih publikacija, uključujući The Wall Street Journal , Wired , Computerworld i The Harvard Business Review .

On je česta tema intervjua i govornik na konferencijama o web kulturi te je gostovao u The Colbert Reportu^{(Colbert Report)} . Shirky.com , njegov blog, izvor je čestih postova o temama od interesa, uključujući P2P (peer to peer), Open Source i društvene mreže. Shirkyjeva najnovija knjiga Here Comes Everybody: The Power of Organizing Without Organizations objavljena je 2008.

58. Joi Ito

Joi Ito je istaknuti tehnološki kolumnist, rizični kapitalist i utjecajni zagovornik tehnologija društvenih mreža. Sa sjedištem u Japanu^(Japan) , Ito je pisao za dugi popis publikacija, uključujući New York Times , Mac World Japan i Wired . Kao rizični kapitalist, bio je ulagač u nove društvene mreže i blogove, uključujući Flickr , Six Apart , Technorati i SocialText .

Ito je trenutno izvršni direktor Creative Commons, a služio je u upravnom odboru ^(Directors)drugih^(Commons) upravljačkih tijela^(Board) uključujući ICANN ,^(ICANN) Mozilla Foundation^{(Mozilla Foundation)} i Open Source Initiative ( OSI ). Aktivni sudionik Web 2.0 kulture, Ito je prisutan na mnogim stranicama društvenih mreža, kao i redovito objavljuje na svom blogu na  joi.ito.com .

57. Joel Spolsky

Započevši svoju programersku karijeru u Microsoftu^(Microsoft) , Joel Spolsky otišao je 2000. godine kako bi suosnivao Fog Creek Software (proizvođač FogBugza^(FogBugz) ), tvrtku koja se usredotočila na osiguravanje da svoje operacije ostanu usmjerene na razvoj softvera, a ne na marketing kao na rast .

Tvrtka je i dalje uspješna, a Spolsky to pripisuje zaslugama da je Softcreek ostala privlačna za programere softvera. Spolskyjeva mišljenja o razvoju softvera i upravljanju (ili pogrešnom upravljanju) softverskim i tehnološkim tvrtkama na njegovom blogu  joelonsoftware  pogodila su na živce softverske inženjere i zaposlenike tvrtki usmjerenih na tehnologiju diljem svijeta i učinili su njegove postove obaveznim čitanjem.

Napisao je i nekoliko knjiga, uključujući Smart and Gets Things Done: sažeti ^{(Gets Things)}vodič^{(Concise Guide)} za pronalaženje najboljeg tehničkog talenta^{(Best Technical Talent)} Joela Spolskyja .

56. David Filo

David Filo suosnivač  Yahoo! 1995. s partnerom Jerryjem Wangom^{(Jerry Wang)} . Dok je Wang postao izvršni direktor^(CEO) , Filova odgovornost kao “glavnog Yahooa^(Yahoo) ” je usmjeravanje tehničkih operacija Yahooa^(Yahoo) ! web stranice.

Filoovi timovi osiguravaju veći dio prihoda Yahooa^(Yahoo) !, kroz inovacije kao što su push oglašavanje, trake s bannerima i oglasi s gumbima, kao i značajan utjecaj na platformu, infrastrukturu i arhitekturu.

Zajedno s Yangom^(Yang) , Filo ostaje jedno od najjavnijih lica Yahoo! menadžerskog tima, iako je sklon da ostane u pozadini gdje je to moguće. Naravno, kao suosnivač Yahooa^(Yahoo) !, Filo je milijarder, često se pojavljuje u tehnološkim publikacijama i tražen je za govor na web i tehnološkim konferencijama.

55. Chad Hurley

Chad Hurley je grafički dizajner i stručnjak za korisničko sučelje koji je dizajnirao PayPal logo.

Dok je radio u PayPal -u , upoznao je nekoliko suradnika ( Steve Chen i Jawed Karim ) i njih trojica su naposljetku otišla da formiraju web-mjesto za online video hosting YouTube . Kao izvršni direktor  YouTubea^(YouTube) , Hurley je uvelike bio odgovoran za njegov ogroman rast i nadzirao je prodaju svoje tvrtke Googleu^(Google) 2006. za 1,65 milijardi dolara.

Hurley je bio predmet brojnih tehnoloških priča, uključujući priče u The Wall Street Journalu^{(Wall Street Journal)} , Newsweeku^(Newsweek) , Timeu^(Time) i Businessu 2.0^{(Business 2.0)} (koji ga je uključio na popis 50 ljudi koji su sada važni).

54. Marc Andreessen

Malo ljudi može tvrditi da su imali utjecaj na rani razvoj svjetske mreže kakav je imao Marc Andreessen . Bio je koautor Mosaica^(Mosaic) , prvog široko prihvaćenog web preglednika (koji je korišten kao osnova za Microsoftov preglednik Internet Explorer ).

Andreessen je suosnivao Netscape Communications , koji je promovirao vlastiti web preglednik Netscape Navigator . Iako je Netscape u početku imao prednost nad Microsoftovim, ta se situacija na kraju preokrenula s Microsoftovim Internet Explorerom^{(Internet Explorer)} koji je postao dominantan preglednik koji se danas koristi.

Andreessen je napustio Netscape nedugo nakon što je prodan AOL- u 1999. godine i trenutno ulaže u start-up tvrtke kao što su Digg , Plazes , Twitter i platforma društvenih mreža Ning , često objavljujući o svojim pothvatima na svom  blogu^(blog) .

53. Brian Lam

Gizmodo , dio mreže Gawker Media , jedan je od najboljih blogova o gadgetima na webu; trenutno je u ogorčenom suparništvu s Engadgetom^(Engadget) , konkurentskom web lokacijom koju je stvorio bivši urednik Gizmoda^(Gizmodo) . Brian Lam je glavni urednik u Gizmodu^(Gizmodo) i on ga vodi kroz zanimljivu tranziciju koja uključuje borbu između cool i modernog blogovanja u odnosu na old school novinarstvo.

U isto vrijeme dok Gizmodo napreduje u borbi protiv tradicionalnih medija za pristup temama intervjua i sajmovima, osoblje Gizmoda^(Gizmodo) još uvijek izmiče šale (na primjer, isključuje monitore izlagača putem daljinskog upravljača na CES -u 2008. emisija) što rezultira time da ih organizatori zabranjuju, a drugi mediji odbacuju ih kao “prave” novinare.

52. Adam Curry

Adam Curry je medijska crossover zvijezda koja je prvi put stekla slavu kao veejay na MTV- u, ugošćujući Headbangers Ball i Top 20 Countdown . Nakon MTV- a, preselio se u relativno novo područje web poduzetništva, suosnivač stranice OnRamp , koja je prodana THINK -u (s Curryjem^(Curry) koji je ostao kao CTO ).

Njegov najveći zahtjev za slavom je među prvima koji su prepoznali potencijal u podcastingu. Producira  dnevni izvorni kod^{(Daily Source Code)} , jedan od prvih (i najdugovječnijih s više od 750 epizoda) podcasta i ponekad ga nazivaju “Podfather”. Nastavlja promovirati svoje podcasting pothvate putem konferencija, radijskih emisija, pa čak i u virtualnom svijetu, Second Life .

51. Terry Semel

Dugogodišnji izvršni direktor Time Warnera^{(Time Warner)} , Terry Semel je otišao da postane predsjednik^(Chairman) i izvršni direktor^(CEO) Yahooa  Yahoo! Inc. Njegov mandat u Yahoo! mnogi ljudi smatraju da je povrijedio tvrtku i on je dao ostavku nakon 6 godina.

Među lošim točkama Semelove vladavine bili su neuspjeli pregovori o kupnji Googlea^(Google) prije nego što je ta tvrtka postala tržišna dominacija, njegovo odobrenje da pusti Yahoo! Korisničke^(User) informacije kineskoj vladi u svrhu procesuiranja disidenata i kompenzacijski paket koji mu je donio više od pola milijarde dolara tijekom svog mandata u vrijeme kada je Yahoo! investitori su smatrali da je ozbiljno podbacio.

50. Steve Chen

Govoreći o tome da je na vrhuncu, Steve Chen uspio je sudjelovati u tri najpopularnije tvrtke na webu baš kad su počele rasti, jedna od njih kao suosnivač. Zaposlenik PayPal -a i Facebooka^(Facebook) , on i nekoliko suradnika otišli su kako bi pokrenuli internetsku stranicu za dijeljenje videa YouTube .

Chen ostaje glavni tehnološki direktor^{(Chief Technology Officer)} YouTubea ,^(YouTube) kojeg su on i njegovi partneri prodali Googleu^(Google) 2006. za 1,65 milijardi dolara. Kao suosnivač YouTubea , ^(YouTube)Chen je promijenio način na koji se mediji distribuiraju i gledaju te je uvršten na Time 100 List 2007 i Business 2.0 popis 50 ljudi koji su sada važni.

49. John Chow

John Chow uspio je postati jedna od najkontroverznijih osoba u blogerstvu, zahvaljujući svojoj web stranici Johnchow.com .

Chow je imao svoj početni uspjeh na TheTechZone.com , masivnom (10.000+ stranica) web-mjestu za pregled računalnog hardvera za koje tvrdi da ima 200.000 pregleda stranica dnevno, ali se odlučio razgranati i pokrenuo stranicu na kojoj je počeo davati savjete o tome kako napraviti novac online

Većina Chowovih^(Chow) savjeta odnosila se na oglašavanje, povezivanje i unovčavanje sadržaja, ali je počeo skrenuti na opasan teritorij: igranje Googlea^(Google) . Kao odgovor na Chow zagovaranje kršenja njihovih smjernica, Google je namjerno zakopao Chowovu^(Chow) web stranicu u svoje rangiranje stranica. Trenutno zarađuje oko 30.000 dolara mjesečno samo od svog bloga.

48. John Battelle

Novinar i poduzetnik John Battelle glavni je izvršni direktor^(CEO) i predsjednik ^(Chairman)Federated Media , online reklamne tvrtke koja među svojim velikim brojem predstavlja tako poznate blogove i web stranice kao što su Boing Boing , Ars Technica i Dooce .

Battelleova pozadina uključuje suosnivača urednika s časopisom Wired , kao i rad u časopisu MacUser i LA Timesu^{(LA Times)} . Osnivač je i izvršni producent ^{(Executive Producer)}Web 2.0 konferencije i još uvijek doprinosi vlastitom blogu Searchblog , gdje piše o novostima tražilica i o svojim razmišljanjima o općim web i tehnološkim događanjima. Njegov stalni doprinos poduzetništvu i online medijima prepoznali su Ernst and Young , Advertising Age i PCWorld .

47. Om Malik

Om Malik je novinar i bloger poznat po svom pokrivanju područja tehnologije i računala. Počevši kao pisac za časopis Forbes , a kasnije i za Forbes.com , također je bio stariji pisac za nove tehnologije/časopis rizičnog kapitala Red Herring , a zatim je preuzeo poziciju višeg pisca za časopis Business 2.0 .

Ono što je Malik stvarno pogodio radar, bilo je kada je pokrenuo svoj blog  GigaOM s temom Web 2.0 pod svojim Giga Omni Media kišobranom. GigaOM tvrdi da je broj čitatelja u rasponu od pola milijuna mjesečno i jedan je od najbolje rangiranih blogova na svijetu, a priznanje njegovog utjecaja dolazi od poput PC Magazinea^{(PC Magazine)} , CNET -a i Technoratija^(Technorati) .

46. ​​John Markoff

Tehnološki novinar s dugogodišnjim iskustvom u pisanju tehnologije ( Infoworld , BYTE , San Francisco Examiner , New York Times i drugi), John Markoff  našao se u središtu medijske oluje zbog svoje kronike računalnog hakera Kevina Mitnicka^{(Kevin Mitnick)} 1990-ih.

Markhoff je napisao članke o Mitnicku^(Mitnick) dok je bio u bijegu od policije, a zatim je bio koautor knjige Takedown , koju su kritičari optužili za pretjerivanje ili čak izmišljanje dijelova afere Mitnick . Nastavljajući pokrivati ​​područja računala i tehnologije za NY Times , Markhoff je zaradio lošu volju u blogerskoj zajednici svojom usporedbom blogova s ​​amaterskim CB radijem iz sedamdesetih.

45. Danny Sullivan

Danny Sullivan još je jedan od onih 'web slavnih koji nisu baš poznati široj javnosti. Ali kao guru tražilice, Sullivan je dobro cijenjen od strane insajdera u industriji, a njegovo mišljenje visoko cijene web majstori, mediji povezani s webom i inženjeri tvrtki poput Googlea^(Google) .

Njegova web stranica Search Engine Watch postala je dominantna zbirka tehnika optimizacije za tražilice, a također je vodio industrijsku konferenciju pod nazivom Search Engine Watch .

Godine 2006. Sullivan je napustio SEW (koju je prodao 2005.) kako bi stvorio novu stranicu s vijestima i informacijama tražilice pod nazivom  Search Engine Land .

44. Jason Calacanis

Jason Calacanis  je veteran tehnološke industrije. Njegova publikacija iz sredine devedesetih,  The Silicon Alley Reporter , prerasla je iz fotokopiranog materijala u izvještaj od 300 stranica o događajima u Silicijskoj dolini . ^{(Silicon Valley)}Nakon kraha dot-com-a, Calcanis se okrenuo blogovanju, a uz pomoć ulaganja Marka Cubana^{(Mark Cuban)} , suosnivač Weblogs , Inc. Weblogs je imao neke vrlo popularne blogove pod svojim kišobranom, uključujući Engadget .

Nakon što je prodao weblogove ^(Weblogs)AOL Time Warneru^{(AOL Time Warner)} (ostao je kao izvršni direktor^(CEO) ), Calcanis je postao generalni direktor^{(General Manager)} za Netscapeovu web stranicu, gdje je regrutirao vrhunske postere na popularnim stranicama kao što su Reddit , Digg i Flickr . Njegov najnoviji pothvat, Malaho.com , kontroverzna je tražilica "pokrenuta ljudskim snagama" koja je izazvala znatnu znatiželju, kao i vrlo javni blog nakon prepirke s Daveom Winerom^{(Dave Winer)} .

43. Matt Drudge

Matt Drudge , koji je još jedan alumnus s popisa “100 najutjecajnijih ljudi” magazina Time iz 2006., pretvorio je hobi slavnih ogovaranja putem e-pošte u web-bazirano mjesto za skandal zaslužno za prikupljanje tradicionalnih medijskih izvora o nekim od najvećih priča desetljeća. Godine 1998.  The Drudge Report  bio je prvi medij koji je razbio priču o Monici Lewinski^{(Monica Lewinski)} , skandal koji je pokvario posljednje godine predsjedništva Billa Clintona.

Od tada, The Drudge Report često citiraju drugi mediji i nastavlja objavljivati ​​snimke uhićenja slavnih osoba, sudske dokumente, političko izvještavanje i udarne vijesti. Drudge Report^{(Drudge Report)} proširio se na istoimene radijske i televizijske emisije, ali Matt je trenutno fokusiran na svoju web stranicu.

42. Dave Taylor

Dave Taylor je poznati tehnološki konzultant i autor. Njegova web stranica, askdavetaylor.com , je opsežan (sve od osnova interneta , do ^(Internet)Maca^(Mac) ili UNIX -a , web dizajna i pitanja za početnike) forum tehničke podrške, gdje čitatelji šalju pitanje, a Dave Taylor na njega odgovara.

Taylor je proširio svoj raspon izvan tradicionalne web tehnologije na različite teme kao što su video igre, iPodi, pa čak i pisanje. Dave napominje da je askdavetaylor.com generirao gotovo 12 milijuna posjetitelja za 2007. godinu, a pretraživanja vezana uz tehnologiju "kako" na Googleu^(Google) često vraćaju askdavetaylor.com kao najbolje rangirani izbor. Taylor također vodi još dva popularna bloga, The Business Blog na Intuitive.com i svoj blog Attachment Parenting.

41. Kevin Mitnick

Kada su u pitanju slavne osobe povezane s internetom, tu su poznate i zloglasne. Kevin Mitnick definitivno spada u potonju kategoriju. Osuđeni računalni haker (proveo je 5 godina u zatvoru), Mitnickova metoda bila je društveni inženjering, a ne hakiranje grubom silom, što znači da se oslanjao na nagađanje oko lozinki ljudi na temelju istraživanja (na primjer), umjesto na pokretanje automatiziranih alata za hakiranje.

Mitnick se borio protiv ograničenja pristupa internetu^(Internet) nakon što je pušten na slobodu i od tada je pokrenuo tvrtku za računalnu sigurnost. Njegova  je web stranica^(website)  popularna meta hakera, a mogućnost da je nakaradu smatra znakom hakerske vještine. U svom posljednjem naletu na popularnost na webu, online zajednica  The Well  odbila je Mitnickovu prijavu za članstvo, događaj koji je izazvao nalet postova u blogosferi.

40. James Gosling

James Gosling je kanadski programer softvera i dr. sc. ^{(Computer Science Ph.D.)}radi za Sun Microsystems , obnašajući poziciju potpredsjednika^{(Vice President)} i Sun Fellowa^{(Sun Fellow)} .

Gosling je općenito priznat kao jedan od kreatora programskog jezika Java , zaslužan za originalni dizajn jezika Java i implementaciju njegovog izvornog prevoditelja i virtualnog stroja. Gosling komentira trenutno stanje Jave^(Java) na svom  blogu^(blog) na Sun. Što se tiče web kulture, Gosling je česta tema intervjua o temama vezanim za Javu^(Java) , ali njegov je glavni doprinos tehnički; kao kreator i evanđelist za Javu^(Java) , on ostaje iza kulisa široj javnosti, iako ne manje važan od ostalih web slavnih.

39. Chris Pirillo

Chris Pirillo , zvani "lockergnome", dobro je poznati guru podrške računalnim sustavima i bivši voditelj TechTV- a. ^(TechTV)On vodi weblog Lockergnome i grupu stranica za tehničku podršku. Lockergnome ugošćuje godišnju alternativnu tehničku konferenciju poznatu kao Gnomedex , koja se obično fokusira na vrhunske trendove u online računalstvu, uključujući društveno umrežavanje i tehničke mogućnosti.

Pirilllova vlastita web stranica chrispirillo.com sadrži eklektičnu mješavinu mišljenja, savjeta tehničke podrške i savjeta, kupona i videa. Pirillo je evanđelist za različite web tehnologije uključujući bloganje, online video, RSS , Podcasting i Google AdSense , sve to uvelike koristi na svojim web stranicama. Pirillo je postao poznat po svojoj frazi "mi ćemo kasnije", koju prati gestom "E" na videu.

38. Leo Laporte

Leo Laporte je medijski moćnik u području tehnologije. Njegova karijera uključuje pisanje kolumnista u vodećim industrijskim publikacijama i objavljivanje niza knjiga povezanih s računalstvom, uključujući  101 računalni odgovor koji trebate znati^{(101 Computer Answers You Need To Know)}  i  Računalni almanah Poor Leo's^{(Poor Leo’s Computer Almanac)} .

No, njegov daleko najveći utjecaj i vidljivost je bio kroz gostovanje ili su-voditeljstvo dugog popisa televizijskih i radijskih emisija o tehnologiji, uključujući The Lab With Leo Laporte , The Tech Guy , Internet !, The Screen Savers i Dvorak on Computers . Također, gostuje u širokom spektru emisija kao što su Live with Regis i Kelly i World News Now.

Laporte je također tvorac najuspješnije mreže podcasta na webu:  This Week in Tech .

37. Glenn Reynolds

Svojom knjigom iz 2006. godine  An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government and Other Goliaths , profesor prava, urednik popularne mehanike^{(Popular Mechanics Contributing Editor)} i bloger Glenn Reynolds iznijeli su na papir svoju teoriju da je tehnologija omogućila obične ljudi da zgrabe propovjedaonicu i da se njihovo mišljenje čuje, te da “novinarstvo postaje djelatnost, a ne samo profesija”.

Reynoldsov  blog Instapundit  postao je jedan od najčitanijih političkih web-logova, a njegova popularnost i Reynoldsovi napori da promovira građansko bloganje donijeli su mu ime “The BlogFather ”.

36. Michael Arrington

Michael Arrington sudjelovao je u brojnim start-upovima visoke tehnologije. Bio je suosnivač Zip.ca , Pool.com , Achex i edgio. Njegov najveći utjecaj na svijet interneta^(Internet) , tehnologije i poduzetništva ostvaruje putem blog stranice TechCrunch .

Mediji često priznaju Arringtonov utjecaj, uključujući napomene Wireda^(Wired) , Forbesa^(Forbes) i Timea^(Time) , koji su ga na svom popisu Time 100 iz 2008. nazvali " cybermogulom ^(List)"^{(Time 100)} . Uz ogromnu mrežu industrijskih kontakata i informacija prikupljenih istraživanjem i druženjima, Arringtonovo mišljenje ili spominjanje nove web stranice na jednom od blogova ili podcasta povezanih s TechCrunchom^(TechCrunch) mogu stvoriti ili uništiti stranicu.

35. Jakob Nielsen

Jakob Nielsen neumorni je borac za poboljšanje upotrebljivosti web stranice. Objavio je više knjiga na tu temu, posjeduje patente vezane za metode upotrebljivosti interneta i imao je značajan utjecaj na dizajn web stranica.^(Internet)

Nielsenovo nastojanje da iskoristi upotrebljivost u odnosu na izgled ima tendenciju izbjegavanja otmjene grafike, web -mjesta s puno Flasha^{(Flash-heavy)} i vizualno privlačnih web-lokacija, što ga često dovodi u sukob sa zajednicom grafičkog dizajna. Nielsenova web stranica, Useit ,  odražava njegove principe dizajna, oslanjajući se isključivo na tekst i na njegove stupce Altertbox , koji se šalju od 1996. pretplatnicima, raspravljajući o aktualnim problemima u vezi s upotrebljivošću weba.

Nielsen je također poznat po " Nielsenovom^(Nielsen) zakonu" koji u konačnici ističe da, budući da brzina kućne mreže raste sporije od brzine računalnog procesora, korisničko iskustvo interneta^(Internet) je povezano s propusnošću mreže.

34. Mark Zuckerberg

Mark Zuckerberg  je izvršni direktor^(CEO) i suosnivač društvene mreže Facebook.com . Uspjehom Facebooka postao je iznimno bogat mladić, barem na papiru. Na temelju Microsoftove^(Microsoft) investicije od 246 milijuna dolara za 1,6% udjela u tvrtki, Zuckerberg je jedan od najmlađih svjetskih milijardera.

Pokušaji povećanja mogućnosti prihoda za Facebook izazvali su zabrinutost za privatnost, a Zuckerberg je sve više vremena morao provoditi ispričavajući se korisnicima, ponekad putem svog bloga na Facebooku^(Facebook) . Zuckerberg se također suočio sa sudskim procesom zbog tvrdnji da je povukao ideju o Facebooku^(Facebook) i vjerojatno izvorni kod s drugog projekta u kojem je sudjelovao na koledžu. Unatoč njegovim trenutnim nevoljama, nema spora da je Zuckerberg dokazao da je društveno umrežavanje među najtoplijim trendovima na internetu.

33. Marc Benioff

Marc Benioff  je predsjednik^(Chairman) i izvršni direktor^(CEO) CRM pružatelja^(CRM) usluga, Salesforce.com . Izbjegavajući ulogu tradicionalnih modela baziranih na pakiranom softveru, Benioff je strastveni promicatelj softvera kao usluge na zahtjev (ili SAS -a ).

Njegove knjige  The Business of Changing the World  i  Compassionate Capitalism odražavaju njegovo uvjerenje da poslovanje i tehnologija mogu doprinijeti pozitivnim društvenim promjenama, uvjerenje koje je podržao pokretanjem Zaklade Salesforce.com^{(Salesforce.com Foundation)} (koja donira 1% dobiti, 1% kapitala i 1% radnog vremena zaposlenika za dobrotvorne svrhe). Benioffov doprinos tehnologiji i društvenim promjenama priznat je nagradama mnogih publikacija i organizacija, uključujući Business Week , Fortune i eWeek.

32. Jerry Yang

Jedan od najbogatijih ljudi na svijetu,  Jerry Yang , izvršni  je direktor^(CEO) i suosnivač Yahooa^(Yahoo) ! Inc. _

Počevši kao web portal, zatim dodavanjem mogućnosti e-pošte i ugradnjom tražilice Alta Vista , Yahoo! je sada jedan od vodećih internetskih^(Internet) brendova. Prema Yahoou^(Yahoo) ! njihov web portal prima više prometa od bilo koje druge web stranice na internetu^(Internet) .

Posljednjih mjeseci Yang se morao suočiti s dvije značajne kontroverze oko svoje tvrtke: optužbama da Yahoo ! dao je kineskoj policiji IP adrese koje koriste disidenti za slanje e-pošte putem Yahooa^(Yahoo) ! račun (što je rezultiralo uhićenjem disidenata), a nedavno i neuspješna ponuda Microsofta^(Microsoft) za kupnju Yahooa^(Yahoo) ! za više od 45 milijardi dolara.

31. Dave Winer

Poznat kao tvrdoglav i otvoreni zagovornik tehnologije i kulture temeljene na webu,  Dave Winer je osnivač UserLand Software , bivši vlasnik web-mjesta za hosting blogova Weblogs.com , bivši urednik časopisa Wired i tvorac RSS -a (Really Simple Sindikacija^{(Simple Syndication)} ) 2.0.

Winer je zaslužan kao pionir u razvoju drugih važnih web tehnologija, uključujući SOAP , XML-RPC i Podcasting. Njegovi DaveNet eseji, popularni preteča blogova, redovito su objavljivani od 1994. do 2004. i distribuirani čitateljima putem e-pošte.

30. Jeff Jarvis

Jeff Jarvis dolazi iz novinarstva i zabave. Bivši televizijski kritičar u TV vodiču^(Guide) i Peopleu^(People) , bio je kreator Entertainment Weeklyja^{(Entertainment Weekly)} te uređivao ili objavljivao kolumne u brojnim novinama i časopisima.

Premještajući se na internet, Jarvis je bio predsjednik^(President) i kreativni direktor^{(Creative Director)} Advance.net -^{(Advance.net)} a te je pomagao New York Timesu^{(New York Times)} u razvoju njihove stranice About.com . Njegov blog,  Buzzmachine , fokusira se na medije i vijesti s naglaskom na vraćanje mišljenja u vijesti.

Posjetitelji Buzzmachinea^{(Buzzmachine)} udvostručili su se 2005. nakon zloglasnog incidenta u kojem je Jarvis objavio otvoreno pismo izvršnom direktoru Della Michaelu Dellu^{(Dell CEO Michael Dell)} , žaleći se na "limunsko" računalo koje je kupio i Dellovu "užasnu" službu za korisnike.

29. Jonathan Schwartz

Kao predsjednik^(President) i izvršni direktor^(CEO) tvrtke Sun Microsystems , Jonathan Schwartz ima veliki utjecaj u svijetu tehnologije.

Kada je prvi put stigao u Sun , bio je uključen u marketing Jave^(Java) , softvera koji je postao vodeća razvojna platforma za web-bazirane i mobilne aplikacije. Schwartz vjeruje da je društvo počelo prelaziti s potrošnje informacija na fazu participacije u kojoj ljudi također stvaraju ideje i sadržaj.

On uvelike koristi svoj  blog  kako bi raspravljao o svemu što je Sun , uključujući korporativna ažuriranja, zanimljive projekte i intervjue sa zaposlenicima, dajući javnosti neviđen pogled na unutarnje djelovanje velike korporacije.

28. Kevin Kelly

Kevin Kelly je autor, kolumnist i “Senior Maverick” (i osnivački izvršni urednik^{(Founding Executive Editor)} ) jedne od vodećih kulturnih institucija internetske kulture: časopisa Wired .

Također je bio uključen u pokretanje online zajednice The Well . Kellyjeva knjiga Out of Control: The New Biology of Machines, Social Systems and the Economic World  bila je obavezno štivo za glumce u temeljnom cyber filmu  The Matrix , a intervju s Kelly uključen je u neke DVD verzije filma. Nedavno je Kelly suosnivač Linnean Enterprise , ambicioznog (25 godina i 5 milijardi dolara) projekta za identifikaciju, opisivanje i stvaranje online kataloga svih živih vrsta.

27. Tom Anderson

Tom Anderson predsjednik^(President) je i suosnivač popularne društvene mreže MySpace . Stekao je javnu slavu kao najpoznatije lice na MySpaceu^(MySpace) jer se njegovo ime pojavljivalo kao zadani "prijatelj" na svim novootvorenim računima; u ovom trenutku ( srpanj 2008.^{(July 2008)} ), Tom ima preko 232.000.000 prijatelja na MySpaceu^(MySpace) .

Andersonov^(Anderson) račun također se koristio za najave usluga, što je samo dodalo njegovu ozloglašenost. Kao rezultat cijelog tog izlaganja, Anderson je postao laka meta za parodiju i ismijavan je od strane stripova, pjevača, TV emisija, pisaca i umjetnika.

Kupnja MySpacea^(MySpace) od strane Rupurta Murdocha za 580 milijuna dolara vjerojatno će pomoći Andersonu^(Anderson) da prebrodi probleme.

26. Tim O'Reilly

Tim O'Reilly  je osnivač i izvršni direktor^(CEO) O'Reilly Media, tvrtke poznate po izdavanju knjiga o računalima i tehnologiji. Blisko surađujući s tehnološkom zajednicom, O'Reilly je često na čelu tehnoloških pomaka, koristeći svoj pristup kako bi promicao svoju agendu “promjene svijeta širenjem znanja inovatora”.

O'Reilly Media je bio domaćin sastanka 1998. koji je postao poznat kao Open Source Summit , a konferencija 2005. koju je vodio O'Reilly donijela je pojam Web 2.0 u prvi plan. Tim O'Reilly dugo je podupirao pokrete otvorenog koda^{(Open Source)} i slobodnog softvera^{(Free Software)} , što je dovelo do spora s Amazon.com oko patenta te tvrtke o konceptu kupovine jednim klikom.

25. Vint Cerf

Bivši predsjednik ^(Chair)ICANN - a ( Internetska korporacija^{(Internet Corporation)} za dodijeljena imena^{(Assigned Names)} i brojeve^(Numbers) ),  Vinton (Vint) Cerf  smatra se jednim od osnivača interneta^(Internet) , čak se često naziva i "ocem interneta^(Internet) ".

Dok je bio u DARPA -i ( Agencija za napredne istraživačke projekte američkog Ministarstva ^{(US Department)}obrane^{(Defense Advanced Research Projects Agency)} ), Cert je su-dizajnirao TCPI/IP protokole koji su u osnovi internetske arhitekture^(Internet) i kao potpredsjednik ^{(Vice President)}MCI Digital Information Services , Cerf je vodio tim koji je stvorio MCI Mail , prvi komercijalni internet poštanski servis.

Njegov doprinos internetu^(Internet) donio mu je bezbroj počasti i priznanja, uključujući Turingovu nagradu^{(Turing Award)} i Predsjedničku ^{(Presidential Medal)}medalju^(Freedom) slobode .

Cerf je trenutno potpredsjednik i^{(Vice President)} glavni internetski evanđelist^{(Chief Internet Evangelist)} u Googleu^(Google) .

24. Matt Cutts

Matt Cutts je softverski inženjer koji radi s grupom za kvalitetu u Googleu^(Google) , gdje trenutno vodi tim za web- spam^{(Webspam Team)} . Cutts je poznat po uvođenju Googleovih smjernica za webmastere^{(Google Webmaster Guideline)} i svojim nastojanjima da suzbije širenje neželjene pošte veza. On je inženjer slavnih osoba u web krugovima, pomaže webmasterima da razumiju kako Google rangira njihove stranice, a također vodi borbu protiv spamera.

Cutts je bio središte nekih kontroverzi 2006. kada je navodno priznao da je objavljivao na web-lokacijama povezanim s internetom pod identitetom GoogleGuya^(GoogleGuy) . Cuttsov blog^{(Cutts’ blog)} mješavina je materijala s temom Googlea^(Google) i tražilica u kombinaciji s objavama općeg interesa.

23. Arianna Huffington

Huffington Post^{(The Huffington Post)} , liberalna stranica za vijesti, komentare i blogove pokrenuta 2005. godine, često je citirana medijska referenca zahvaljujući suosnivačici i glavnoj urednici Arianni Huffington^{(Arianna Huffington)} i njezinom timu pisaca i suradnika. Objave uključuju materijale političara i slavnih osoba koje traže izlaz da iznesu svoje mišljenje.

Autor desetak knjiga, Huffingtonov nedavni rad ne izaziva nikakve udarce, uključujući i onu iz 2004.:  Fanatics and Fools: The Game Plan for Winning Back America . Kampanja protiv SUV-a grupe pod vodstvom Huffingtona iz 2003., uspoređujući vožnju SUV-a s financiranjem terorizma, pomogla je učvrstiti njezin ugled i ona se nastavlja pojavljivati ​​kao komentatorica na televiziji, kao i kao suvoditeljica nekoliko radijskih emisija.

Arianna Huffington uvrštena^{(Arianna Huffington)} je na popis^(List) 100 najutjecajnijih ljudi na svijetu časopisa Time 2006. godine.^(Time)

22. Cory Doctorow

Traženi komentator popularne kulture i tehnologije, Cory Doctorow je kanadski autor i bloger, poznat kao otvoreni aktivist/agitator za liberalizaciju zakona o autorskim pravima i upravljanja digitalnim pravima.

Doctorow je proveo četiri godine radeći za Electronic Frontier Foundation prije nego što je 2006. otišao kako bi nastavio pisnu karijeru s punim radnim vremenom. Suuređuje popularni blog Boing Boing i također održava vlastitu  stranicu Craphound  .

Cory Doctorow objavio je nekoliko svojih znanstvenofantastičnih romana pod licencom Creative Commons , uključujući i Down and Out in the Magic Kingdom iz 2003. godine . Kolumnistica Wired , Make i Popular Science , Doctorow također doprinosi raznim drugim online i tiskanim medijima.

21. Jeff Bezos

Proglašen osobom godine časopisa ^(Person)Time 1999. ,  Jeff Bezos  osnovao je Amazon.com , usmjerio ga kroz kolaps dionica dot-com kasnih 1990-ih slijedeći nevjerojatnu strategiju sporog rasta i pretvorio tvrtku u internetskog^(Internet) maloprodajnog diva.

Od svog početka 1994. godine kao online prodavač knjiga, Bezos ( predsjednik^(President) , izvršni direktor ^(CEO)i predsjednik uprave^(Board) ) prerastao^(Chairman) je Amazon.com u^(Amazon.com) raznoliku odjeću koja ne samo da dominira online prodajom knjiga, već je i glavni igrač u prodaji DVD-^(DVDs) i, CD-^(CDs) i, video igrice, igračke i gotovo svaka druga roba. Amazon se nastavio širiti nudeći usluge preuzimanja glazbe i videa, partnerske odnose, samoizdavaštvo za autore, pa čak i vlastitu hardversku platformu za čitanje e-knjiga, Kindle .

20. Kevin Rose

Kevin Rose bio je poznat u tehnološkim krugovima zahvaljujući svom radu na TechTV- u i G4, uključujući gostovanje  Attack of The Show!. Bio je uključen u pokret za podcasting, uključujući vrlo uspješan Diggnation , koji tvrdi 250.000 preuzimanja po epizodi, i pojavljivanja na  This Week In Tech .

No, Rose je daleko najpoznatiji po svojoj nevjerojatno popularnoj web 2.0 stranici  digg.com . Digg , stranica za označavanje društvenih stranica, koštala je Rosea^(Rose) nekoliko tisuća dolara kada je prvi put pokrenuta 2004. i brzo je prerasla u priču o uspjehu Web 2.0 , što ga je dovelo na naslovnicu časopisa Business Week u travnju^(April) 2006. Roseovi^(Rose) najnoviji pothvati uključuju društvenu mrežu pownce.com, koja je pokrenuta u siječnju^(January) 2008., i internetsku video mrežu Revision3 .

19. Robert Scoble

Smatran osobom za koju je skovan izraz "glasnogovornik", Robert Scoble bio je uspješan bloger koji se pridružio Microsoftu^(Microsoft) 2003. i koristio je svoj popularni osobni blog  scobleizer.com  za objavljivanje komentara koji su često bili povoljniji prema Microsoftu^(Microsoft) od komentara na drugim stranice.

Scoble je napustio Microsoft 2006., pridružio se Podtech.net- u kao potpredsjednik^{(Vice President)} za razvoj medija^{(Media Development)} , a otišao je 2008. da bi se pridružio Fast Company kao video bloger. Scoble je pomogao dokazati vrijednost bloganja kao interaktivne platforme, a također je učinkovito ilustrirao dobrobit bloganja u odnosima s klijentima. Baveći se vođenjem video blogova, Scoble bi mogao biti na čelu sljedećeg evolucijskog koraka u bloganju.

18. Lawrence Lessig

Osnivač Creative Commons i član uprave Electronic Frontier Foundation , profesor prava  Lawrence Lessig postao je središnja osoba u tehnološkom autorskom pravu, kao kritičar restriktivnih softverskih patenata, zakona o autorskim pravima i vlasništva bežičnog spektra.

Stavljajući svoj novac gdje su mu usta, Lessigove knjige  Budućnost ideja^{(The Future of Ideas)} ,  Slobodna kultura ^{( Free Culture )} i  Kod: verzija 2.0^{(Code: Version 2.0)} dostupne su kao besplatna preuzimanja pod licencom Creative Commons . Godine 2008. grupa i web stranica na Facebooku^(Facebook) započeli su s pomakom o "nacrtu Lessiga^(Lessig) za kongres", prijedlogu kojem se Lessig odupro, tvrdeći da bi žurba s njim kao kandidatom naštetila pokretu Change Congress koji on podržava.

17. Guy Kawasaki

Nekada najpoznatiji kao Macintosh marketinški guru, Guy Kawasaki je nekoliko puta radio s Appleom^(Apple) , prvo kao Mac Evangelist , a zatim kao Apple Fellow . Kao autor, bio je kolumnist i objavio osam knjiga, uključujući  Pravila za revolucionare^{(Rules For Revolutionaries)} .

Kawasakijev blog,  Kako promijeniti svijet^{(How To Change The World)} , popularno je štivo za njegova razmišljanja o tehnologiji, poslovanju, Webu 2.0^{(Web 2.0)} i drugim temama i uključuje ploču s oglasima za posao. Kao izvršni direktor ^(Director)Garage Technology Ventures , Kawasaki je svoju pozornost usmjerio na rizični kapital i financiranje start-up tvrtki .

Kawasaki je postao poznat 2007. kada je najavio novu web 2.0 stranicu,  Truemors , koja je postala eksperiment oko toga kako jeftino može biti pokrenuto web poslovanje ( Kawaski je tvrdio da Truemors košta nešto više od 12.000 dolara), iako nije sasvim opravdano popriličan hype.

16. Bruce Schneier

Bruce Schneier postigao je nevjerojatan podvig unošenja kriptografije i računalne sigurnosti u pop kulturu; spominjao se u filmovima ( DaVincijev kod^{(The DaVinci Code)} ) i sitcomu  Svi vole Raymonda^{(Everybody Loves Raymond)}  i vrlo je tražen u medijima i vladinim krugovima kao stručnjak za sigurnost.

Osnivač i glavni tehnički direktor^(CTO) tvrtke za sigurnost računalnih mreža BT Counterpane , Schneier , stvorio je nekoliko kriptografskih algoritama i napisao niz knjiga o kriptografiji i računalnoj sigurnosti, uključujući Beyond Fear: razumno razmišljanje o sigurnosti u nesigurnom svijetu^{(Beyond Fear: Thinking Sensibly About security in an Uncertain World)} . Njegov besplatni mjesečni bilten Crypto-Gram ima više od 130.000 pretplatnika, a njegova  web stranica^(website) popularno je odredište za one koji se ne zanimaju samo za pitanja računalne sigurnosti, već i za razotkrivanje općih mitova vezanih za sigurnost.

15. Jimmy Wales

“ Zamislite^(Imagine) svijet u kojem svaka osoba na planeti ima slobodan pristup zbroju cjelokupnog ljudskog znanja. To je ono što mi radimo.” Ovo je, prema  Jimmyju (Jimbo) Walesu u intervjuu za ^{(Jimmy (Jimbo) Wales)}Slashdot  iz 2004. , koncept iza Wikipedije^(Wikipedia) .

Internet je već uzimao danak tradicionalnim papirnatim enciklopedijama, ali pokretanje Wikipedije 2001., Walesove ^(Wikipedia)internetske^(Internet) baze znanja koja se sastoji od korisničkih, zajedničkih i uređivanih članaka, zadalo im je težak udarac. Unatoč nekim sporovima oko Walesovih osobnih i Wikipedijskih^(Wikipedia) financija i stalnim kontroverzama kad god se unosi Wikipedije^(Wikipedia) uređuju pod sumnjivim okolnostima, Wikipedia je postala standardni online istraživački alat s bazom znanja koja se približava 2,5 milijuna članaka (na engleskom^(English) jeziku) i oko 75 000 aktivnih suradnika.

14. Paul Graham

Paul Graham se prvi put istaknuo kao suosnivač Viaweba^(Viaweb) , prvog ASP (davatelja aplikacijskih usluga) softvera, proizvoda koji je započeo eru praktične internetske maloprodaje^{(Internet Retail)} .

Viaweb je prodan Yahoo! i preimenovan u Yahoo! Store. Graham je od tada stekao određenu slavu kao pisac, s nekoliko knjiga i popularnom osobnom web-stranicom, paulgraham.com , na kojoj je, između ostalog, objavio materijal koji je pomogao inspirirati tehnologiju filtriranja SPAM- a. ^{(SPAM-filtering)}Zbirka njegovih eseja objavljena je kao knjiga pod nazivom  Hakeri i slikari^{(Hackers and Painters)} . Kao rizični kapitalist, Graham's  Y Combinator osigurao je početna sredstva za desetke tvrtki, uključujući popularnu web stranicu reddit.com.

13. Sergej Brin^{(13. Sergey Brin)}

Rođen u Rusiji, američki^(American) milijarder (jedan od najmlađih milijardera na planetu), Sergey ^(Technology)Brin ^{(Sergey Brin)}predsjednik^(President) je tehnologije u  Googleu^(Google)  (tvrtci koju je suosnivao s Larryjem Pageom^{(Larry Page)} ).

Zajedno sa Pageom^(Page) i glavnim izvršnim direktorom Ericom Schmidtom^{(CEO Eric Schmidt)} , Brin dijeli čast što ga je PC Magazine proglasio prvim na svojoj listi 50 najvažnijih ljudi na webu^(Web) . Brin je fascinaciju rudarenjem podataka i ekstrakcijom podataka pretvorio u projekt računalne znanosti na Sveučilištu Stanford^{(Stanford University)} i pretočio taj rad u ono što će uskoro postati najpopularnija tražilica na webu. Brin je čest govornik na temu tehnologije i gostovao je u brojnim TV emisijama.

12. Chris Anderson

Glavni urednik utjecajnog časopisa Wired fokusiranog na tehnologiju , Anderson je također autor knjige The Long Tail: Why The Future of Business Is Selling More .

Andersonov  blog Long Tail  omogućuje mu da proširi svoju teoriju da je internet omogućio veću raznolikost proizvoda koji se profitabilno prodaju zbog povećane veličine tržišta za bilo koju nišu proizvoda u usporedbi s tradicionalnim maloprodajnim mogućnostima. Nedavno je Wired objavio  Free , Andersonov^(Anderson) članak koji se temelji na njegovoj nadolazećoj istoimenoj knjizi.

Tijekom svog mandata, Anderson je pomogao u jačanju prisutnosti na blogu wired.com, uključujući stvaranje  GeekDad -a, bloga koji mu omogućuje da se prepusti svojoj fascinaciji radio-upravljanim vozilima i drugim high-tech “igračkama”.

11. Tim Berners-Lee

Iako je svjetska mreža toliko blizu sveprisutnosti koliko se ovih dana moglo zamisliti, to nije uvijek bio slučaj. Zapravo, prije manje od dvadeset godina nije postojao. Internet je postojao^(Internet) već neko vrijeme, ali uglavnom je bio domena akademika, vojske i tehnoloških štrebera. Sir Tim Berners-Lee  je središnja točka za web kakav danas poznajemo, pojedinac koji je prvi spojio niz koncepata i tehnologija (sustav naziva domene, TCP/IP protokol, internet i hipertekst) kako bi stvorio svjetsku mrežu .

Prva web stranica pokrenuta je u kolovozu^(August) 1991. i od tada se nismo osvrnuli. Berners-Lee je također osnivač i direktor World ^(Director)Wide Web Consortium^{(World Wide Web Consortium)} ( W3C ), organizacije zadužene za kreiranje web standarda.

10. Larry Page

Jedan od dvojice osnivača  Googlea^(Google) , Larry Page pomogao je u dizajnu izvorne Google tražilice i bio je prvi izvršni direktor tvrtke^(CEO) .

Kako je Google počeo rasti u nešto puno ambicioznije, Page se povukao iz uloge izvršnog direktora^(CEO) (koju je popunio tehnološki veteran Eric Schmidt ), preuzimajući poziciju predsjednika^(President) , Products .

Zajedno sa Schmidtom^(Schmidt) i suosnivačem Sergeyem Brinom^{(Sergey Brin)} , Page je odgovoran za svakodnevne operacije Googlea^(Google) , tvrtke koja danas zapošljava preko 10.000 ljudi diljem svijeta. Zajedno s Brinom^(Brin) i Schmidtom^(Schmidt) , PC Magazine je ^{(PC Magazine)}Page je nazvao prvim na svom popisu 50 najvažnijih ljudi na webu^(Web) .

9. Eric Schmidt

Izglasan od strane PC Magazina^{(PC Magazine)} kao prvi na popisu 50 najvažnijih ljudi na webu^(Web) (zajedno s kolegama Googleovim^(Google) direktorima Larryjem Pageom^{(Larry Page)} i Sergeyem Brinom^{(Sergey Brin)} ), dr. Eric Schmidt ima vrlo dugu i utjecajnu karijeru u tehnološkoj industriji. Tvrtke s kojima je obnašao istaknute pozicije uključuju Sun Microsystems ( CTO i lider razvoja JAVA ) i Novell ( CEO ).

Godine 2001. angažiran je kao predsjednik^(Chairman) uprave i izvršni ^(CEO)direktor ^(Board)Googlea^(Google) . Osim toga, Schmidt se pridružio Appleovom upravnom odboru^(Directors) 2006., što ga čini značajnim dijelom dviju najutjecajnijih tehnoloških tvrtki u svijetu. Schmidt je pomogao Googleu^(Google) da nastavi svoj brzi rast, što ga čini jednim od najbogatijih ljudi na svijetu.

8. Scott Adams

Karikaturista Scott Adams^{(Cartoonist Scott Adams)} pogodio je živac s Dilbertom^(Dilbert) , svojim široko rasprostranjenim crtanim filmom o bijelim ovratnicima koji rade na farmi, temeljenim na vlastitom iskustvu rada u visokotehnološkim tvrtkama.

Među popularnim kulturnim pojmovima koje je iznjedrio Dilbert su “Šiljasti šef” i “Nerdvana”. dilbert.com je izrastao u odredišnu stranicu s dnevnim crtanim trakama i dodatnim sadržajem uključujući Dilbert widgete, animacije i mashupove. Koristeći prednosti društvenih aspekata Web 2.0 , čitatelji glasaju i rangiraju stripove.

Adamsov blog  dilbertblog.typepad.com  odvojen je od Dilbertovog^(Dilbert) stripa carstva i omogućuje Adamsu^(Adams) da svoju jedku duhovitost iskoristi na širokom rasponu tema od političke do ekološke i pop kulture.

7. Mark Cuban

Američki milijarder Mark Cuban^{(American Billionaire Mark Cuban)} prodao je posao preprodaje softvera ( MicroSolutions ) Compuserveu^(Compuserve) , koristeći prihod za financiranje Broadcast.com , koji je prodao Yahoou! za 5,9 milijardi dolara u Yahoo! zaliha. Cuban je tada kupio NBA^{(Dallas Mavericks NBA)} momčad Dallas Mavericksa.

I dalje je zainteresiran za distribuciju medija i snažan je zagovornik videa visoke razlučivosti; trenutno je predsjednik ^(Chairman)HDNet - a i dio je 2929 Entertainmenta^{(Entertainment)} , koji je postao vijest 2006. godine tako što je bio prva producentska kuća koja je istovremeno objavila film (Mjehurić) u kinima i na DVD- u . Kubanov  blogmaverick.com  daje mu propovjedaonicu da dopre do masa o temama koje su mu bliske srcu, uključujući video, TV i The Mavericks .

6. Chris Crocker

Ako ste nedavno bili u blizini računala, velika je vjerojatnost da ste ili vidjeli ili čuli za zloglasno “ LEAVE BRITNEY ALONE!” videa, od kojih je prvi Chris Crocker objavio na svojoj MySpace stranici, dok je drugi otišao na YouTube . Odgovor^(Response) na medijske reakcije protiv Britney Spears , posebno na kritičko zlostavljanje koje je pretrpjela nakon svog "povratničkog" nastupa na MTV Music Video Awards 2007. godine .

Crockerov^(Crocker) video sadržavao je vrhunsku izvedbu koja ga je brzo učinila jednim od najgledanijih isječaka na YouTubeu i odmah stekla Crockerovu^(Crocker) slavu. Pojavio se u nizu televizijskih emisija, uključujući razne informativne programe, The Howard Stern Show i Jimmy Kimmel Live , a nagrađen je nagradom u časopisu Wired . “ PUSTITE BRITNEY NA miru^{(LEAVE BRITNEY ALONE)} !” inspirirao je stotine parodijskih videa, videozapisa s komentarima i dokazao koliko YouTube može biti učinkovit za distribuciju virusnog sadržaja.

5. Seth Godin

Seth Godin je najprodavaniji autor i govornik. Njegov  blog , među najpopularnijim na Internetu^(Internet) , fokusiran je na širenje ideja i marketing dopuštenja. Setova marketinška ideologija opisuje moćnog potrošača koji, zahvaljujući internetu^(Internet) , više nije podložan televizijskom monopolu.

Slijedeći ovu ideologiju, 2005. godine stvorio je Squidoo , društvenu mrežu na kojoj korisnici mogu podijeliti svoje preporuke ili stručnost o različitim temama. Bilo bi teško posjetiti bilo koju internetsku stranicu koja se odnosi na marketing, a da ne naiđete na spomen Sethovih ideja.

Također je suosnivač Yoyodynea^(Yoyodyne) , pionirske tvrtke za online marketing. Yoyodyne je prodan Yahoou! 1998., a seth je postao potpredsjednik marketinga dopuštenja^{(Permission Marketing)} za tvrtku za pretraživanje.

4. Michelle Malkin

Michelle Malkin je blogerica, kolumnistica i politička komentatorica. Mnogo je gostovala u radijskim i televizijskim emisijama poput Fox News Channela^{(Fox News Channel)} , no možda najviše blista upravo kroz svoj blog.

Unatoč tvrdnji da je "rođena i ostala jadnica umrljana tintom",  MichelleMalkin.com jedan je od najpopularnijih konzervativnih političkih blogova na Internetu^(Internet) . Njezini se članci često spominju u drugim medijima, uključujući nekoliko mainstream publikacija, što ilustrira važnu ulogu koju blogeri preuzimaju u novom medijskom krajoliku.

Godine 2007. Nacionalni republikanski senatorski odbor^{(National Republican Senatorial Committee)} proglasio je Malkina jednim^{(Malkin one)} od najboljih konzervativnih blogera u zemlji. Prije nekoliko godina osnovala je i mrežu emitiranja Hot Air , nakon uspjeha svog bloga.

3. Beppe Grillo

Talijanski komičar i aktivist postao je poznat po svojoj političkoj satiri. U svojim televizijskim emisijama napadao bi izravno korumpirane političare i otvarao financijske skandale. Postao je toliko neugodan i političarima i poslovnim ljudima da je kasnih 80-ih protjeran s televizije u Italiji^(Italy)

Ipak, televizijska zabrana nije ušutkala Grilla^(Grillo) . Nastavio je nastupati u kazalištima diljem zemlje, a 2003. godine pokrenuo je blog  BeppeGrillo.it . Uspjeh je bio odmah, a danas je njegov blog među 10 najpopularnijih u svijetu prema Technoratiju^(Technorati) . Što to znači u brojkama? Pa, njegove objave u prosjeku dobivaju preko 1000 komentara.

Između ostalih briljantnih vratolomija, 2005. kupio je cijelu stranicu reklame u nacionalnim novinama i iskoristio je da zatraži ostavku guvernera Banke Italije ^(Bank)(^(Italy) koji je bio umiješan u nekoliko skandala).

2. Perez Hilton

Iskoristivši naizgled beskrajni javni apetit za tračevima o slavnim osobama, Mario Armando Lavandeira Jr. počeo je pisati blog pod pseudonimom Perez Hilton (nadimak je preuzeo od društvene i profesionalne slavne osobe Paris Hilton ). Stigavši ​​do slave u nekoliko mjeseci, ubrzo je pokrenuo PerezHilton.com , za koji tvrdi da dobiva više od osam milijuna pregleda stranica dnevno.

Sadržaj je usmjeren prema maloljetnicima, ali Perez je stekao ogromnu publiku objavljujući fotografije slavnih s uvrnutim komentarima; neke su čak ukrašene njegovim "crtanjem" rogova, ostacima droge ili drugim predmetima. Kontroverze^{(Controversy)} okružuju Hiltona^(Hilton) , ne samo zbog prirode njegovih komentara, već i zbog optužbi za ilegalno kopiranje fotografija s drugih stranica i navike "izlaska" slavnih osoba za koje sumnja da su gay.

1. Tila tekila^{(1. Tila Tequila)}

Tila Tequila je umjetničko ime za Tila Nguyen . Prvi put^(First) stekavši popularnost kao model za Playboy , Tequila je ubrzo predstavljena u drugim časopisima kao što su Maxim i Stuff te je počela snimati glazbu i pojavljivati ​​se u reality showovima uključujući VH1 Surviving Ted Nugent i Identity . Na Identityu^(Identity) je tvrdila da ima više od milijun prijatelja na MySpaceu^(MySpace) .

Jedan reality show, A Shot At Love With Tila Tequila , predstavljao je dvadeset natjecatelja (i muškaraca i žena) koji su se borili za Tilinu naklonost, mješavina koja je izazvala znatne kontroverze među konzervativnim kršćanima^(Christians) . Stekla je slavu kao sila u samopromociji, a njezina web stranica  tilashotspot.com šiba^{(tilashotspot.com)} njezinu glazbu, video zapise, prodaje fotografije, pa čak i reklamira vlastitu modnu liniju.

TechCult’s Top 100 Web Celebrities (2022)

As the web goes mainstream, a brand new group of celebrities is emerging. The 100 people you will find bеlow are shaping the future of the Internet (moѕt for the better, some for the worse…), and as а consequence, they are right under the sроtlіght.

We gathered around 200 potential names and queried them on Google to see how many results they would generate. Some minor adjustments were made, and the 100 names with the highest number of results were profiled (as you can see it is not our fault that Chris Crocker ended at the 6th position!)

Celebrities that became famous prior to the explosion of the Web were not included. Hence you will not find the likes of Steve Jobs or Bill Gates, despite our acknowledgment that they are also influencing the Internet.

TechCult’s Top 100 Web Celebrities

100. Alex Tew

College can be expensive, and students can be incredibly imaginative; put the two together and you will come up with some pretty unusual methods of earning tuition money.

That’s exactly what Alex Tew did to create his Million Dollar Homepage project. Starting in August, 2005, Tew began selling blocks of pixels on his page. Buyers could use the space for advertising or whatever they wished. Word of the project spread and soon Tew was getting coverage in mainstream magazines.

After a month, he had sold over $150,000 worth of space and by January, 2006, he had exceeded the one million dollar mark.

99. David Sifry

David Sifry is known primarily for having founded Technorati, a search engine that indexes over 100 million blogs (112.8 million blogs and 250 million pieces of tagged social media as of May 22, 2008).

In addition, Technorati tracks blog traffic and link stats, and its ranking system can mean bragging rights for sites (called the Technorati Top 100).

Silfry is an Open Source proponent, and is a frequent speaker on the subjects of web technology, wireless and blogging. In addition, he’s frequently interviewed or quoted in tech and business magazines, including The Guardian and The Economist.

98. Richard MacManus

Richard MacManus is the founder of Read/WriteWeb, a blog about technology issues and Web 2.0 developments that has been rated as one of the world’s 50 most popular blogs (by Technorati).

The blog also generates over 600,000 page views every month, and has around 220,000 RSS subscribers.

The impact of MacManus’ writing and Read/WriteWeb has been recognized by PC Magazine and other mainstream publications.

Prior to his blogging career, MacManus was a researcher, analyst and author, writing for ZDNet; he still consults for various technology companies, primarily those based in Silicon Valley.

97. Jeff Atwood

Jeff Atwood’s blog CodingHorror.com is a popular choice for those interested in web development and software programming in general. Atwood’s site is full of tips and commentary on how not to code, as well as programming advice.

Online since 2004, Atwood has a dedicated audience (over 60,000 RSS subscribers) and significant site traffic, estimated at over half a million unique visitors per month.

Jeff Atwood has recently joined up with Joel On Software Spolsky to create a new programming resource site, stackoverflow.com, currently under development.

96. Amanda Congdon

Amanda Congdon is best known as the popular anchor, co-producer and co-owner of Rocketboom, one of the most widely viewed video blogs on the web. She stayed with the show from 2004 through 2006.

Beginning with 700 viewers when she was hired by founder Andrew Michael Baron, Congdon grew Rocketboom’s audience for the three minute video clips to a reported 130,000 viewers per day. Congdon left Rocketboom in July of 2006 under controversial circumstances: she said she had been fired by Baron, while Baron’s claimed she left for showbiz opportunities.

Congdon has since made a number of guest appearance on TV shows and participated in other web-based projects, including the blog AmandaAcrossAmerica.com. She blogs and lists her current projects at AmandaCongdon.com.

95. Drew Curtis

Fark.com, started in 1999 by Drew Curtis, is a social news aggregator web site. Fark readers submit links to interesting (and/or controversial) items from other web sites and Fark administrators choose whether to promote these to the Fark.com front page; the items are tagged so they can be divided into related forums.

Readers comment on the stories and the traffic directed to linked pages from the Fark.com front page has been known to crash those sites’ servers due to excessive load; an effect known as being “farked.”

Curtis’ first book, It’s Not News, It’s FARK: How Mass Media Tries To Pass Off Crap As News was published in 2007.

94. Bob Parsons

Bob Parsons’ original involvement in the technology field was as the creator of MoneyCounts, a home accounting software package that he released in 1984. After diversifying into religious software (Bible-searching, Christian clip art, etc…), he sold his company to Intuit in 1994.

Parsons turned to the Internet and in 1997 founded Go Daddy, an Internet registrar and web-hosting firm. With three registrars under the company umbrella, including GoDaddy.com, Go Daddy is by far the dominant player in the industry, and the largest ICANN-accredited registrar.

Go Daddy has become a player in the ongoing evolution of Internet policies, to the point of becoming involved in political lobbying with the US government.

93. Judson Laipply

A comedian and motivational speaker, Judson Laipply posted a video on YouTube in 2006, looking for his fifteen minutes of Internet fame.

As it turned out, that video, The Evolution of Dance, was forwarded everywhere and became the most popular video on YouTube: most viewed of all time and most commented of all time. As of May, 2008, it has been viewed nearly 86 million times and nearly 160,000 people have left comments. Of course it has also spawned a series of imitators and send-ups.

Laipply keeps the video front and center on his web site, The Evolution of Dance, which has become a commercial portal offering EOD shirts and motivational speaking bookings by Laipply.

92. Mitchell Baker

Mitchell Baker”s title inside the Mozilla Foundation is quite unique: Chief Lizard Wrangler. Translated it should mean Chairperson. She runs the business side of both the Mozilla Foundation and the Mozilla Corporation (the subsidiary), and she is also responsible for the vision that the organization is pursuing.

Back in 1994 Baker was already involved with Netscape Communications, where she was in charge of the intellectual property protection department.

Given the enormous importance that the Mozilla Foundation is taking in recent years, Baker was included in the Time”s 100 most important people in the world list (2005). You can read more about her opinions and the inside activities of Mozilla on her personal blog.

91. Mark Frauenfelder

Mark Frauenfelder is someone who successfully plays in both print and web media, apart from being a talented illustrator.

Frauenfelder is probably best known on the web as the co-founder of the blog Boing Boing, based on bOING bOING magazine, which he also co-founded. He’s been a print columnist with a wide range of publications, including Playboy, The New York Times Magazine and Wired (where he was an editor for 5 years).

He is currently Editor-In-Chief of Make magazine. Frauenfelder wrote and illustrated a science book aimed at kids called The Mad Professor, and recently released the book Rule The Web: How To Do Anything And Everything on the Internet- Better, Faster, Easier.

90. Sarah Lacy

Sarah lacy is a bi-weekly columnist for Business Week magazine and the co-author of that magazine’s Kevin Rose cover story. She also co-hosts Yahoo’s Tech Ticker web show.

Lacy can be a bit of a target –her good look have earned resentment on some fronts, despite ten years of tech industry reporting- and at the SXSW conference in 2008, things came to a head when the audience turned on her while she interviewed FaceBook CEO Mark Zuckerberg on stage.

Lacy’s book Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 was released in May, 2008. She blogs regularly at Sarah Lacy.com.

89. Jason Kottke

Jason Kottke is a long-time blogger, “Bloggie” Lifetime Achievement award winner and former web designer. Kottke’s design work has been recognized in The New York Times and Forbes and a font he designed (silkscreen typeface) has been used by Volvo, MTV and Adobe.

He began blogging in 1998 and kept at it, with a 2000 profile in the New Yorker helping to introduce the idea of blogging to the general public. 2004 saw a rough patch when Kottke’s blog, kottke.org, broke the news of Ken Jennings’ Jeopardy loss, including the question he answered incorrectly –the network was not amused. In 2005, Kottke experimented with asking readers to make donations to support his blog, reporting that 1450 micro-patrons had contributed nearly $40,000.

88. Xeni Jardin

Xeni Jardin is a blogger and somewhat of a technology and digital culture media personality, making frequent appearances on Internet celebrity lists.

She holds the high profile position of co-editor at the blog Boing Boing , and contributes material to Wired, wired.com, Make, Popular Science, Playboy, and editorial pieces for the New York Times and Los Angeles Times.

She is a correspondent for NPR radio show Day to Day and has put in guest appearances as a technology commentator on ABC, CNN, Fox, G4TechTV and BBC5 radio. Jardin also appears as the co-host of Boing Boing’s daily web-based video show BoingBoingtv.

87. Ryan Block

As Editor-in-Chief of technology blog Engadget, Ryan Block has considerable influence in how computer, home electronic and technology-related products in general are received. To gain some perspective of how much influence a leading technology blog can have, consider that a 2007 Engadget post by Block about a possible iPhone and OSX release delay, based on a faked Apple e-mail, drove down Apple’s share price by 2.2% within a matter of minutes.

Block is a frequent guest on tech-related shows, including appearances on Cranky Geeks, CNET, Attack of the Show and others. Block is currently involved in a relationship with popular web media personality Veronica Belmont, a fact he mentions frequently on his personal blog.

86. Markos Moulitsas

Markos “kos” Moulitsas is an author and blogger. He founded and is the main author of the well-known political commentary blog Daily Kos. With a membership of over 125,000 registered readers and postings by prominent Democratic political figures including Jimmy Carter, John Kerry and Nancy Pelosi, Daily Kos currently attracts 600,000 daily visitors.

Moulitsas parlayed his web prominence into a regular Newsweek column and has co-authored the book Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics. He placed third in a Forbe’s list of web celebrities and ranked 26th in a PC Magazine list of the Most Important People on the Web.

85. Janus Friis

A self-described “disruptive Internet entrepreneur,” Janus Friis is the co-founder (with Niklas Zennstrom) of the Peer-to-Peer (P2P) KaZaA network and went on with Zennstrom to co-found Internet telephony company Skype, investment company Atomico and P2P video distribution system Joost.

Along with Zennstrom, Friis is considered to be behind many of the most significant technological shifts on the Internet and has been named to lists of important contributors compiled by cnn.com and Time magazine.

Friis blogs occasionally at janusfriis.net and is frequently profiled in both online and print media.

84. Jack Ma

Jack Ma was one of the first Chinese to realize the potential of the Web. As soon as he managed to grab an Internet connection, he started building websites for Chinese companies.

In 1999 he hit a home run founding Alibaba.com. The site works as a business to business marketplace, and it became successful in connecting foreign companies to Chinese ones. The popularity of the website grew so much that in 2005 Yahoo! decided to purchase 40% of it, offering in exchange US$1 billion plus the assets of Yahoo! China.

In November of 2007 Alibaba.com was listed on the Hong Kong Stock Exchange, raising a total of US$1.5 billion. It was the second largest IPO for an Internet company, after Google.

83. Bram Cohen

The motion picture industry watched the havoc that Napster and other sharing networks wreaked on the music business and realized the same thing could happen to them when technology and bandwidth caught up to the much larger video file sizes. Bram Cohen co-founded BitTorrent in 2002 and the game was on.

Cohen’s BitTorrent protocol facilitates distribution of large files by breaking them into smaller pieces, with multiple recipients and sharers all swapping file bits instead of a single host server distributing an entire file. From a copyright enforcement perspective, BitTorrent means tracking and shutting down a single file uploader has little or no impact on file availability.

82. Philip Rosedale

Philip Rosedale (also known by his Second Life avatar’s name Philip Linden) is the founder and CEO of Linden Lab, creator of virtual world Second Life. Second Life claims to have over 2 million subscribers and has become an important point of contact for real-life personalities and organizations that establish a Second Life presence to interact with subscribers.

With the runaway success of Second life, Rosedale’s contribution to online society has been noted in Business 2.0, USA Today and Time magazine. Rosedale’s career prior to founding Linden Labs includes serving as Vice President and CTO at RealNetworks, where he launched a series of computer media products including RealVideo.

81. Steve Pavlina

The founder, CEO and software developer for award winning shareware game company Dexterity Software, Steve Pavlina was originally known for developing engaging computer games and for his work on behalf of the Association of Shareware Professionals (ASP).

In 2006, Pavlina turned from game development to his blog on personal development, StevePavlina.com . On his site, Pavlina describes himself as “perhaps the most intensely growth-oriented individual you will ever meet,” and claims his site to be the world’s most popular personal development site, with over 1.8 million visitors per month. In a 2007 interview, Pavlina notes that his blogging generates nearly $40,000 per month in earnings.

80. Gina Trapani

Gina Trapani is a tech writer, author and freelance web developer. Her most visible role is as Lead Editor for Gawker Media’s personal productivity blog Lifehacker, a role that has also spawned the books Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tricks to Turbocharge Your Day.

Lifehacker is one of the most popular blogs on the web, with its 2006 readership estimated at 7 million page views per month and over 100,000 RSS subscribers; Lifehacker has received accolades from CNET, Wired, Time and others.

Articles written by Trapani have appeared in prominent publications, including Wired, Popular Science, PC World and MacWorld, and she has been profiled by the likes of The Wall Street Journal.

79. Anil Dash

An early blogger, Anil Dash is Vice President and Chief Evangelist for blogging software giant Six Apart. This position involves helping popularize blogging through appearances at various events and promoting Six Apart products, including Movable Type and TypePad.

Dash gained some public notice by winning a 2004 contest to take the top position in a Google search for the term “nigritude ultramarine”; while many competitors resorted to extreme search optimization methods, Dash simply posted a blog post on the subject and asked readers to link to his post. His writing on web culture has been featured in Wired and the Washington Post and he has appeared as a guest on a variety of shows. Anil Dash blogs at dashes.com.

78. Brad Fitzpatrick

A software engineer, Fitzpatrick (or bradfitz) is best known as the creator of LiveJournal, a blogging virtual community with accompanying Open Source server software; part of his Danga Interactive company, which he sold to blogging software company Six Apart in 2005.

Fitzpatrick took the position of Chief Architect with Six Apart, but left the company in 2007 for a position with Google. A supporter of the Open Source movement, Fitzpatrick is responsible for the development of other projects including MogileFS, Djabberd and Perlbal. Fitzpatrick’s web site bradfitz.com serves as a central hub for his presence on the web, including FaceBook, MySpace and Twitter pages.

77. Veronica Belmont

Veronica Belmont is a journalist, media personality and host or co-host of a slew of technology industry-themed podcasts, shows and videos. She was also named to a Sexiest Geek list.

Belmont originally joined CNET as a producer and sound engineer, but soon grew beyond her background role and began making appearances, eventually co-hosting CNET podcasts including MP3 Insider and CRAVE Gadget Blog. Leaving CNET for Mahalo in 2007, she hosted her own video show, Malaho Daily.

In 2008, she left Malaho for Revision3, where she is now co-host of Tekzilla. Besides her full-time gigs, Belmont has been in high demand as a guest on other shows and podcasts, putting in dozens of appearances over the past several years.

76. Matt Mullenweg

One of the individuals who has been quietly enabling and strengthening the presence of blogging since 2002, Matt Mullenweg has been involved with a host of blogging services, tools and software companies, and has been at the forefront of a battle to curb splogs (computer generated blog comments that link to fake, advertising blogs).

He was a co-founder of WordPress, The Global Multimedia Protocols Group, Akismet (a splog-blocking service), worked for CNET, and most recently, co-founded the company Automattic. Mullenweg was named to PC World’s 50 Most Important People on the Web list in 2007. His blog can be read at ma.tt.

75. Darren Rowse

Darren Rowse has proved that bloggers can be successful not only from a readership perspective, but also financially. ProBlogger and Digital Photography School, his digital photography site, are estimated to generate over 50,000 page views per day between them and generate in excess of $20,000 per month in advertising revenue.

ProBlogger, which offers blogging tips and advice, is often cited as one of the web’s top blogs. Rowse outlined his methods as co-author of the book ProBlogger: Secrets For Blogging Your Way To A Six-Figure Income, as well as teaching a similarly-themed course. Rowse is also co-founder and VP of Blogger Training for blog network b5media.

74. Ze Frank

Hosea Jan Frank (aka Ze Frank), is performance artist, famous for his year-long, The Show With Ze Frank, daily video blog. Frank gained recognition in 2001, when “How To Dance Properly,” created as a party invitation for his friends, became a runaway viral video, generating millions of hits.

The Show With Ze Frank received thousands of visitors daily and featured a Friday segment where Frank performed routines scripted by viewers via a wiki. Frank was recognized with a 2002 “webby” award and recognition for The Show at the 2007 SXSW festival.

He’s received coverage in the mainstream media and multiple invitations to speak at the TED conference. Frank’s blog, zefrank.com remains a popular site for his humorous commentary and impressive collection of links to online games, videos and time wasters.

73. Merlin Mann

Writer and productivity guru Merlin Mann has carved a niche for himself as a motivational “productivity” speaker and a dispenser of advice through his popular 43 Folders site.

Concentrating on personal productivity and “life hacks,” 43 Folders draws an estimated 2.5 million unique visitors per year and its RSS feed is downloaded 100,000 times daily. Mann has written articles for technology and cultural publications including Make, Wired, MacWorld and Popular Science and contributes to productivity and Mac-oriented podcasts.

His productivity talks appeal to the technology crowd and he’s been a featured speaker and influential companies such as Apple, Yahoo! and Google. (Photo by Graham)

72. John C. Dvorak

John Dvorak is probably responsible for instigating more Mac vs. Windows flame wars than any other pundit thanks to years of inflammatory and generally anti-Mac posts. Dvorak has been a force in technology and computer commentary for decades, including stints as Editor at Infoworld; columns with Forbes, MacUser, PC World; and his current column at PC Magazine. He has also authored a dozen books and written for numerous newspapers.

His personal blog still hits on technology-themed topics, but he also picks up on pop culture and general interest stories. Besides his writing gigs, Dvorak contributes to a number of video podcasts including Cranky Geeks and This Week in Tech (which claims 500,000 listeners), hosted Silicon Spin on TechTV and is a frequent technology commentator on CNBC.

71. Steve Rubel

Steve Rubel is a Public Relations expert (or “digital marketer,” as he describes himself) and an evangelist for using corporate blogs as an effective PR medium. His own blog, Micro Persuasion, was launched in 2004 and offers thoughts and advice about technology’s impact on business, culture, media and marketing.

Rubel gained some public attention with the Wal-Marting Across America blog, which followed a couple who drove an RV across the US , parking the vehicle overnight in Wal-Mart parking lots. Rubel is currently SVP, Director of Insights for Edelman Digital and his successful leverage of coporate blogging has led to recognition in technology and business-related media, including Forbes.com, PC Magazine and Media Magazine.

70. Nick Denton

In the blogsphere, there are a multitude of personal blogs, corporate blogs and there are the blogs belonging to a parent media group. Gawker Media, founded and owned by Nick Denton, is one of those umbrella online media organizations and its stable of blogs include some of the most popular on the web: Gizmodo, io9, Consumerist, Lifehacker, and Gawker, among others.

Denton took over as the Managing Editor of flagship blog Gawker.com in 2008, following a tumultuous year that saw multiple editors leave. Gawker, which is a New York entertainment and culture-focused blog, has also seen controversy over its “Gawker Stalker” feature, a GoogleMaps mashup that plots the location of celebrities as spotted and reported by Gawker readers.

69. Craig Newmark

Craig Newmark dealt many publications a knock-out punch with the launch of his Craigslist web site. While traditional newspapers rely on classified advertising as a major source of revenue, Craiglist allows users to post ads for free, charging only for job postings.

With a presence in most major cities in the US and significant worldwide growth, Craigslist has become the market leader in classified advertising and one of the highest traffic web sites in the world (reportedly 9 billion page views per month). eBay purchased a stake in Craigslist in 2004, but the two companies engaged in legal action against each other in 2008, trading accusations over unfair competition. Newark is an advocate of keeping web services free, remains active in the day to day operations of Craigslist and blogs regularly.

68. Niklas Zennstrom

Niklas Zennstrom is a leader in the field of Peer-to-Peer (P2P) web technologies. His first major venture was as co-founder of the KaZaA (or kaazaa) Network, a technology which had significant impact on enabling the file sharing (especially of MP3s) that had become one of the Internet’s big things; the company attracted its fair share of copyright-related lawsuits.

Zennstrom is also co-founder of Internet telephony company Skype, which was purchased in 2005 for over $2.5 billion by eBay. Zennstrom is now involved in his latest start-up, Joost, an advertising-supported P2P video distribution system for which Zennstrom has been negotiating content deals with numerous entertainment companies, including MTV, Paramount, CBS and the National Hockey League.

67. Meg Whitman

Meg Whitman was the President and CEO of eBay from March 1998 to March 2008. Under her command, the online auctions website managed to maintain its leadership, despite the attack of other Internet companies like Amazon and Yahoo!.

Whitman also contributed to the successful acquisition of PayPal in 2003, and to the somewhat successful acquisition of Skype in 2005.

Her networth is estimated at over US$1 billion, and she made it to the Time”s 100 most important people list on several years.

66. Steve Gibson

The Internet is full of shadowy figures who constantly test the vulnerability of sites and data. Steve Gibson is an expert on these people, the system hackers and software crackers. He is a Contributing Editor to InfoWorld magazine and founder of Gibson Research Corporation (GRC), a software development firm that develops specialized tools for data recovery and Internet security.

Gibson’s OptOut software, released in 2000, was one of the first adware removal programs. He has appeared frequently on tech-based podcasts and TV shows with Leo Laporte, including co-hosting the Security Now! podcast. Some of Gibson’s claims about computer and system security vulnerabilities have been downplayed by other experts, with occasional accusations that Gibson may have been inflating their significance.

65. Jeffrey Zeldman

Jeffrey Zeldman was on the web scene early in the game, and has been posting about web design since 1995, most notably on A List Apart.

Zeldman was an early proponent of a standards-based, cross browser approach to web design and through the Web Standards Project (which he co-founded), helped to pressure Microsoft and Netscape into supporting standards in their browsers. His lectures and books have helped to increase awareness of standards and to train a generation of web designers, contributing to an improved web browsing experience for everyone.

Zeldman’s blog, The Daily Report is a good read for his commentary on web design and technology topics.

64. Mitch Kapor

As co-founder, President and CEO of Lotus development Corp., Mitchell Kapor was one of the people who helped make the personal computer an integral part of the business office.

In 1983, he created Lotus 1-2-3, the dominant spreadsheet software that rapidly made Lotus one of the world’s biggest software companies. Kapor’s sphere of influence spread to the Internet. He was a co-founder of digital right organization the Electronic Frontier Foundation (EFF), serving as its Chairman until 1994.

He has chaired the Mozilla Foundation and belongs to the Advisory Board for the Wikipedia Foundation. His web site includes lists of his current projects as well as an archive of his articles and publications; he shut down his blog in 2006.

63. Steve Case

Steve Case is a web pioneer and philanthropist. Case was co-founder, Chairman and CEO of America Online (AOL), once the world’s largest Internet company and the gateway to e-mail and web access used by millions of subscribers. After AOL merged with Time Warner in 2001, Chase became chairman of the new company AOL Time Warner, stepping down in 2003.

The merger came at the height of the dot-com meltdown as well as dwindling AOL influence and has generally been considered a disappointment. Case has turned much of his attention to philanthropic causes through his Case Foundation organization, although his 2005 start-up, Revolution (primarily heath care and wellness-focused), shows he is still active in the business world.

62. Nicholas Carr

Nicholas Carr is a writer and scholar who has raised waves in the technology and Web 2.0 worlds with his pointed criticism; a 2007 Wired article referred to him as “high tech’s Captain Buzzkill.”

Carr uses his blog Rough Type to reach out to a wide audience, posting his thoughts on IT service as a standardized commodity, the risk of volunteer Web 2.0 efforts (Wikipedia being a favorite target) supplanting higher quality, “professional” versions and his fear of Google’s influence on future culture.

A former Executive Editor with The Harvard Business Review, Carr’s books include Does IT Matter? Information Technology and the Corrosion of Competitive Advantage and The Big Switch: Rewiring the World, From Edison to Google.

61. Marissa Mayer

Marissa Mayer is the Vice President of Search Product & User Experience at Google, Inc. She has led the product management group through a number of key product releases, including Google Earth and Google Desktop and it is her responsibility to decide which incubating projects should be brought to the attention of Google’s founders and when products are ready for public introduction.

Mayer tends to be one of Google’s most visible executives, since product launches typically involve appearances at conferences and media interviews. One of Google’s first 20 employees and their first female software engineer, Mayer has been profiled in publications such as Red Herring, Business Week, Fortune and Business 2.0.

60. Frank Warren

Frank Warren’s claim to fame is the weblog phenomena PostSecret. Warren started his online PostSecret project as an experimental blog that asked readers to send in a postcard which they were to decorate themselves on one side, and write a secret they have never revealed previously on the other. Warren then displayed the postcards.

PostSecret was unique in that it wasn’t a blog in the traditional sense, but more a social experiment/ viral art project. Comments weren’t even enabled on the blog until two years after it launched. The success of PostSecret brought it media attention, a collection of “bloggies” in the 2006 and 2007 Weblog Awards and led to the publication of four related books, including A Lifetime of Secrets: A PostSecret Book, released in 2007.

59. Clay Shirky

Clay Shirky is an author, professor and consultant who specializes in the social and economic impacts of Internet technologies, including the rise of decentralized (e.g. wireless) services. Shirky’s columns about the world wide web have appeared in a wide range of influential publications, including The Wall Street Journal, Wired, Computerworld and The Harvard Business Review.

He is a frequent interview subject and conference speaker on web culture and was a guest on The Colbert Report. Shirky.com, his blog, is a source of frequent posts about subjects of interest, including P2P (peer to peer), Open Source and social networking. Shirky’s most recent book, Here Comes Everybody: The Power of Organizing Without Organizations was released in 2008.

58. Joi Ito

Joi Ito is a noted technology columnist, venture capitalist and an influential proponent of social networking technologies. Based in Japan , Ito has written for a long list of publications, including the New York Times, Mac World Japan and Wired. As a venture capitalist, he was an investor in emerging social networking and blogging sites, including Flickr, Six Apart, Technorati and SocialText.

Ito is currently the CEO of Creative Commons, and has served on the Board of Directors for other governing bodies including ICANN, the Mozilla Foundation and the Open Source Initiative (OSI). An active participant in Web 2.0 culture, Ito is a presence on many social networking sites as well as posting regularly to his blog at joi.ito.com.

57. Joel Spolsky

Starting his programming career at Microsoft, Joel Spolsky left in 2000 to co-found Fog Creek Software (producer of FogBugz), a company that focused as much on ensuring that its operations remain software development-focused rather than marketing dominated as it did on growth.

The company remains successful and Spolsky credits this to keeping Softcreek a company that is attractive to software developers. Spolsky’s opinions of software development and the management (or mis-management) of software and technology companies on his blog joelonsoftware struck a nerve with software engineers and employees of technology-focused companies worldwide and they have made his posts a must-read.

He has also written a handful of books, including Smart and Gets Things Done: Joel Spolsky”s Concise Guide to Finding the Best Technical Talent.

56. David Filo

David Filo co-founded Yahoo! in 1995 with partner Jerry Wang. While Wang went on to become CEO, Filo’s responsibility as “Chief Yahoo” is to direct technical operations of the Yahoo! web sites.

Filo’s teams provide much of Yahoo!’s revenues, through innovations such as push advertising, banners bars and button ads as well as holding considerable influence over platform, infrastructure and architecture.

Together with Yang, Filo remains one of the most public faces of the Yahoo! management team, although he tends to stay in the background where possible. Naturally, as a co-founder of Yahoo!, Filo is a billionaire, profiled frequently in technology publications and is in demand to speak at web and technology conferences.

55. Chad Hurley

Chad Hurley is the graphic designer and user interface expert who designed PayPal’s logo.

While working at PayPal, he met several associates (Steve Chen and Jawed Karim) and the three of them eventually left to form online video hosting site YouTube. As CEO of YouTube, Hurley was largely responsible for its tremendous growth and oversaw the sale of his company to Google in 2006 for $1.65 billion.

Hurley has been the subject of numerous technology stories, including stories in The Wall Street Journal, Newsweek, Time and Business 2.0 (which included him on its 50 People Who Matter Now list).

54. Marc Andreessen

Few people can claim to have had the impact on the early development of the world wide web that Marc Andreessen has. He was co-author of Mosaic, the first widely-adopted web browser (and which was used as the basis for Microsoft’s Internet Explorer browser).

Andreessen went on to co-found Netscape Communications, which promoted its own Netscape Navigator web browser. Although Netscape initially had the upper hand over Microsoft’s, that situation eventually reversed with Microsoft’s Internet Explorer becoming the dominant browser in use today.

Andreessen left Netscape shortly after it was sold to AOL in 1999 and currently invests in start-up companies like Digg, Plazes, Twitter and social network platform Ning, frequently posting about his ventures on his blog.

53. Brian Lam

Gizmodo, part of the Gawker Media network, is one of the top gadget blogs on the web; it’s currently engaged in a bitter rivalry with Engadget, a competing site created by a former Gizmodo editor. Brian Lam is Editor-In-Chief at Gizmodo and he’s steering it through an interesting transition involving the struggle between cool and from the hip blogging versus old school journalism.

At the same time that Gizmodo is making headway in a struggle to compete against traditional media for access to interview subjects and trade shows, Gizmodo staff are still pulling pranks (for example, turning off exhibitors’ display monitors via a remote control at the 2008 CES show) that result in organizers banning them and other media dismissing them as “real” journalists.

52. Adam Curry

Adam Curry is a media crossover star who first gained fame as a veejay on MTV, hosting Headbangers Ball and Top 20 Countdown. After MTV, he moved into the relatively new realm of web entrepreneurship, co-founding the site OnRamp, which was sold to THINK (with Curry remaining on as CTO).

His biggest claim to fame is being among the first to recognize the potential in podcasting. He produces Daily Source Code, one of the first (and longest running at over 750 episodes) podcasts and has been referred to at times as the “Podfather.” He continues to promote his podcasting ventures through conferences, radio shows and even in the virtual world, Second Life.

51. Terry Semel

A long-serving executive with Time Warner, Terry Semel left to become Chairman and CEO of Yahoo! Inc. His tenure at Yahoo! was considered by many people to have hurt the company and he resigned after 6 years.

Among the low points of Semel’s reign were a failed negotiation to purchase Google before that company rose to market dominance, his approval to release Yahoo! User information to the Chinese government for the purpose of prosecuting dissidents and a compensation package that netted him well over half a billion dollars over his term during a time when Yahoo! was felt by investors to have seriously underperformed.

50. Steve Chen

Talk about being on the leading edge, Steve Chen has managed to be involved with three of the web’s hottest companies just as they began to take off, one of them as a co-founder. An employee of PayPal and Facebook, he and several co-workers left to start the online video sharing site YouTube.

Chen remains Chief Technology Officer of YouTube, which he and his partners sold to Google in 2006 for $1.65 billion. As a YouTube co-founder, Chen has changed the way media is distributed and viewed and was named to the 2007 Time 100 List and Business 2.0’s list of 50 People Who Matter Now.

49. John Chow

John Chow has managed to become one of the most controversial figures in blogging, thanks to his website Johnchow.com.

Chow had his initial success with TheTechZone.com, a massive (10,000+ pages) computer hardware review site that he claims draws 200,000 page views per day, but decided to branch out and launched the site where he began doling out advice on how to make money online

Most of Chow’s tips were related to advertising, linking, and monetizing content, but he began to veer into dangerous territory: gaming Google. In response to Chow advocating violating their guidelines, Google deliberately buried Chow’s website in their page rankings. Currently, he makes around $30,000 monthly from his blog alone.

48. John Battelle

Journalist and entrepreneur John Battelle is the CEO and Chairman of Federated Media, the online advertising company that represents such well-known blogs and websites as Boing Boing, Ars Technica, and Dooce among its large fold.

Battelle’s background includes being a co-founding Editor with Wired magazine, as well as stints with MacUser magazine and the LA Times. He is the founder and Executive Producer of the Web 2.0 conference and still contributes to his own blog, Searchblog, where he writes about search engine news and about his thoughts on general web and technology happenings. His ongoing contribution to entrepreneurship and online media has been recognized by the likes of Ernst and Young, Advertising Age, and PCWorld.

47. Om Malik

Om Malik is a journalist and blogger known for his coverage of the technology and computing fields. Starting as a writer for Forbes magazine and later Forbes.com, he was also a senior writer for new technologies/venture capital magazine Red Herring and then took a position as a senior writer for Business 2.0 magazine.

Where Malik really hit the radar, though, was when he started his Web 2.0-themed blog GigaOM under his Giga Omni Media umbrella. GigaOM claims readership numbers in the half-million per month range and is one of the world’s top-ranked blogs, with recognition of its influence coming from the likes of PC Magazine, CNET, and Technorati.

46. John Markoff

A technology journalist with a long background in tech writing (Infoworld, BYTE, San Francisco Examiner, New York Times, and others), John Markoff found himself at the center of a media storm over his chronicle of computer hacker Kevin Mitnick in the 1990s.

Markhoff had written articles about Mitnick while he was on the run from the police, then co-authored the book Takedown, which critics accused of exaggerating or even inventing parts of the Mitnick affair. Continuing to cover the computer and technology fields for the NY Times, Markhoff has earned some ill will in the blogging community with his comparison of blogs to the amateur CB radio fad of the seventies.

45. Danny Sullivan

Danny Sullivan is another one of those ‘web celebrities who aren’t really well known to the general public. But as a search engine guru, Sullivan is well-regarded by industry insiders, and his opinion is highly valued by web masters, web-related media, and engineers with companies like Google.

His Search Engine Watch website became a dominant collection of search engine optimization techniques and he also ran an industry conference called Search Engine Watch.

In 2006, Sullivan left SEW (which he had sold in 2005) to create a new search engine news and information site called Search Engine Land.

44. Jason Calacanis

Jason Calacanis is a tech industry veteran. His mid-nineties publication, The Silicon Alley Reporter, grew from a photocopied handout to a 300-page account of Silicon Valley happenings. After the dot-com crash, Calcanis turned to blogging, and with the help of an investment from Mark Cuban, co-founded Weblogs, Inc. Weblogs had some very popular blogs under its umbrella, including Engadget.

After selling Weblogs to AOL Time Warner (remaining onboard as CEO), Calcanis became General Manager for Netscape’s website, where he recruited top posters to popular sites such as Reddit, Digg, and Flickr. His latest venture, Malaho.com, is a controversial “human-powered” search engine that has generated considerable curiosity as well a very public blog post-fuelled spat with Dave Winer.

43. Matt Drudge

Another alumnus of Time magazine’s 2006 “100 Most Influential People” list, Matt Drudge turned an e-mailed celebrity gossip hobby into a web-based scandal site credited with scooping traditional media sources on some of the biggest stories of the decade. In 1998, The Drudge Report was the first news outlet to break the Monica Lewinski story, a scandal that tainted the final years of Bill Clinton’s presidency.

Since then, The Drudge Report is frequently cited by other media outlets and continues to post celebrity arrest mug shots, court documents, political coverage and breaking news stories. The Drudge Report expanded into radio and television shows of the same name, but Matt is currently focused on his website.

42. Dave Taylor

Dave Taylor is a well-known technology consultant and author. His website, askdavetaylor.com, is a wide-ranging (everything from Internet basics, to Mac or UNIX, Web design and newbie questions) tech support forum, where readers submit a question and Dave Taylor answers it.

Taylor has expanded his range beyond traditional web technology into topics as diverse as video games, iPods, and even the writing business. Dave notes that askdavetaylor.com generated nearly 12 million visitors for 2007 and tech-related “how to” searches on Google frequently return askdavetaylor.com as a top-ranked choice. Taylor also runs two other popular blogs, The Business Blog at Intuitive.com and his Attachment Parenting blog.

41. Kevin Mitnick

When it comes to Internet-related celebrity figures, there are the famous and the infamous. Kevin Mitnick definitely falls into the latter category. A convicted computer hacker (he spent 5 years in prison), Mitnick’s method was social engineering rather than brute force hacking, meaning he relied on guesswork around people’s passwords based on research (for example), rather than running automated hacking tools.

Mitnick fought Internet access restrictions on his release and has since launched a computer security firm. His website is a popular target for hackers, with the ability to deface it considered a sign of hacking prowess. In his most recent brush with web notoriety, online community The Well turned down Mitnick’s application for membership, an event that spawned a flurry of posts in the blogosphere.

40. James Gosling

James Gosling is a Canadian software developer and Computer Science Ph.D. working for Sun Microsystems, holding the position of Vice President and Sun Fellow.

Gosling is generally recognized as one of the creators of the Java programming language, credited with the original Java language design and implementation of its original compiler and virtual machine. Gosling comments on the current state of Java on his blog at Sun. In terms of web culture, Gosling is a frequent interview subject on Java-related topics, but his main contribution is technical; as a creator and evangelist for Java, he remains well behind the scenes to the general public, though no less important than the other web celebrities.

39. Chris Pirillo

Chris Pirillo, aka “lockergnome,” is a well-known computer system support guru and former TechTV host. He runs the Lockergnome weblog and a group of tech support sites. Lockergnome hosts an annual alternative technical conference known as Gnomedex, which typically focuses on cutting-edge trends in online computing, including social networking and technical capabilities.

Pirilllo’s own website chrispirillo.com features an eclectic mix of opinions, technical support advice, and tips, coupons & videos. Pirillo is an evangelist for various web technologies including blogging, online video, RSS, Podcasting, and Google AdSense, prolifically employing all of these on his websites. Pirillo has become known for his catchphrase “we’ll ‘E’ ya later,” which he accompanies with an “E” hand gesture when on video.

38. Leo Laporte

Leo Laporte is a media powerhouse in the field of technology. His career includes writing as a columnist with leading industry publications and publishing a series of computing-related books including 101 Computer Answers You Need To Know and Poor Leo’s Computer Almanac.

But by far his greatest influence and visibility has been through hosting or co-hosting a long list of TV and radio technology shows, including The Lab With Leo Laporte, The Tech Guy, Internet!, The Screen Savers and Dvorak on Computers. He also features guest appearances on a wide range of shows such as Live with Regis and Kelly and World News Now.

Laporte is also the creator of the most successful podcast network on the web: This Week in Tech.

37. Glenn Reynolds

With his 2006 book, An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government and Other Goliaths, law professor, Popular Mechanics Contributing Editor, and blogger Glenn Reynolds put on paper his theory that technology has enabled ordinary people to grab a pulpit and make their opinions heard, and that “journalism is becoming an activity, not simply a profession.”

Reynolds’ Instapundit blog has become one of the most widely read political weblogs, with its popularity and Reynolds’ efforts to promote citizen blogging earning him the knick name of “The BlogFather.”

36. Michael Arrington

Michael Arrington has been involved with a number of high-tech start-ups. He was the co-founder of Zip.ca, Pool.com, Achex, and edgio. His greatest impact on the world of Internet, technology, and entrepreneurship is through his blog site TechCrunch.

Arrington’s influence is frequently acknowledged by the media, including nods from Wired, Forbes, and Time, which referred to him as a “cybermogul” on their 2008 Time 100 List. With a vast network of industry contacts and information gleaned from research and socializing, Arrington’s opinion or mention of a new website on one of the TechCrunch affiliated blogs or podcasts can make or break the site.

35. Jakob Nielsen

Jakob Nielsen is a tireless campaigner for improving website usability. He has published multiple books on the subject, holds patents related to Internet usability methods, and has had a significant influence on website design.

Nielsen’s push for usability over appearance tends to shy away from fancy graphics, Flash-heavy, and visually appealing sites, frequently putting him at odds with the graphic design community. Nielsen’s website, Useit reflects his design principles, relying solely on text and on his Altertbox columns, mailed out since 1996 to subscribers, discussing current issues in web usability.

Nielsen is also known for “Nielsen’s Law” which ultimately points out that since home network speed increases at a slower rate than computer processor speed, user Internet experience is tied to network bandwidth.

34. Mark Zuckerberg

Mark Zuckerberg is CEO and co-founder of social networking site Facebook.com. With Facebook’s success, he’s become an extremely wealthy young man, at least on paper. Based on a Microsoft investment of $246 million for a 1.6% stake in the company, Zuckerberg is one of the world’s youngest billionaires.

Attempts to increase revenue opportunities for Facebook have raised privacy concerns, and Zuckerberg has had to spend increasing amounts of time apologizing to users, sometimes via his blog on Facebook. Zuckerberg has also faced legal action over claims he lifted the Facebook idea and possibly source code from another project he was involved with at college. Despite his current woes, there is no dispute that Zuckerberg has proved that social networking is among the hottest trends on the net.

33. Marc Benioff

Marc Benioff is the Chairman and CEO of CRM provider, Salesforce.com. Eschewing the role of traditional packaged software-based models, Benioff is an avid promoter of software as an on-demand service (or SAS).

His books The Business of Changing the World and Compassionate Capitalism reflect his belief that business and technology can contribute to positive social change, a belief he backed with the launch of the Salesforce.com Foundation (which donates 1% of profits, 1% of equity and 1% of employee time to charitable causes). Benioff’’s contributions to both technology and social change have been recognized by awards from many publications and organizations, including Business Week, Fortune, and eWeek.

32. Jerry Yang

One of the richest men in the world, Jerry Yang is the CEO and co-founder of Yahoo! Inc.

Starting as a web portal, then adding e-mail capabilities and incorporating Alta Vista’s search engine, Yahoo! is now one of the leading Internet brands. According to Yahoo! their web portal receives more traffic than any other website on the Internet.

In recent months, Yang has had to deal with two significant controversies around his company: allegations that Yahoo! had provided Chinese police with IP addresses used by dissidents to send an e-mail via a Yahoo! account (resulting in the dissidents’ arrest), and most recently, a failed bid by Microsoft to buy Yahoo! for over $45 billion.

31. Dave Winer

Known as an opinionated and outspoken proponent of web-based technology and culture, Dave Winer is the founder of UserLand Software, former owner of the blog-hosting site Weblogs.com, a former Editor with Wired magazine, and creator of RSS (Really Simple Syndication) 2.0.

Winer is credited with being a pioneer in the development of other important web technologies, including SOAP, XML-RPC, and Podcasting. His DaveNet essays, a popular forerunner to blogs, were published regularly from 1994 through 2004 and distributed to readers via e-mail.

30. Jeff Jarvis

Jeff Jarvis comes from a journalism and entertainment background. A former television critic with TV Guide and People, he was the creator of Entertainment Weekly as well as editing or publishing columns with numerous newspapers and journals.

Moving his focus online, Jarvis was President and Creative Director of Advance.net and assisted the New York Times with the development of their About.com site. His blog, Buzzmachine, focuses on media and news items with an emphasis on bringing opinion back to news.

Visitors to Buzzmachine doubled in 2005 after an infamous incident where Jarvis posted an open letter to Dell CEO Michael Dell, complaining about the “lemon” computer he had purchased and Dell’s “appalling” customer service.

29. Jonathan Schwartz

As President and CEO of Sun Microsystems, Jonathan Schwartz has a great deal of influence in the world of technology.

On first arriving at Sun, he was involved in the marketing of Java, the software that has become a leading development platform for web-based and mobile applications. Schwartz believes that society has begun to transition from information consumption to a participatory stage where people create ideas and content as well.

He uses his own blog extensively to discuss all things Sun, including corporate updates, interesting projects and interviews with employees, giving the public an unprecedented look at the inner workings of a large corporation.

28. Kevin Kelly

Kevin Kelly is an author, columnist, and “Senior Maverick” (and Founding Executive Editor) of one of the leading cultural institutions of online culture: Wired magazine.

He was also involved in the launch of the online community The Well. Kelly’s book Out of Control: The New Biology of Machines, Social Systems and the Economic World was a required read for actors in the seminal cyber film The Matrix, and an interview with Kelly is included on some DVD release versions of the movie. Recently, Kelly co-founded the Linnean Enterprise, an ambitious (25 year and $5 billion) project to identify, describe and create an online catalog of all living species.

27. Tom Anderson

Tom Anderson is the President and co-founder of the popular social networking website MySpace. He gained public fame as the most known face on MySpace because his name appeared as a default “friend” on all newly created accounts; at this point in time (July 2008), Tom has over 232,000,000 MySpace friends.

Anderson’s account was also used for service announcements, only adding to his notoriety. As a result of all this exposure, Anderson became an easy target for parody and has been lampooned by comics, singers, TV shows, writers, and artists.

Rupurt Murdoch’s purchase of MySpace for $580 million probably helps Anderson get past the ribbing.

26. Tim O’Reilly

Tim O’Reilly is the founder and CEO of O’Reilly Media, a company known for publishing computer and technology-related books. Working closely with the tech community, O’Reilly is often at the leading edge of technological shifts, leveraging his access to push his agenda of “changing the world by spreading the knowledge of innovators.”

O’Reilly Media hosted a 1998 meeting that became known as the Open Source Summit, and a 2005 conference hosted by O’Reilly brought the term Web 2.0 to the front. Tim O’Reilly has been a long-time supporter of the Open Source and Free Software movements, an involvement that led to a dispute with Amazon.com over that company’s patent on the concept of “one-click” shopping.

25. Vint Cerf

A former Chair of ICANN (Internet Corporation for Assigned Names and Numbers), Vinton (Vint) Cerf is credited as being one of the founders of the Internet, even frequently referred to as “the father of the Internet.”

While at DARPA (US Department of Defense Advanced Research Projects Agency), Cert co-designed the TCPI/IP protocols that underlie Internet architecture and as Vice President of MCI Digital Information Services, Cerf led the team that created MCI Mail, the first commercial Internet mail service.

His contributions toward the Internet have earned him a myriad of honors and recognition, including the Turing Award and the Presidential Medal of Freedom.

Currently, Cerf is Vice President and Chief Internet Evangelist with Google.

24. Matt Cutts

Matt Cutts is a software engineer working with the quality group at Google, where he currently heads up the Webspam Team. Cutts is known for introducing the Google Webmaster Guideline and his efforts to crack down on the proliferation of link spam. He is a celebrity engineer in web circles, helping webmasters to understand how Google ranks their sites, while also leading a fight against spammers.

Cutts was the center of some controversy in 2006 when he allegedly admitted to posting to web-related sites under the identity of GoogleGuy. Cutts’ blog is a mix of Google and search engine-themed material combined with general interest posts.

23. Arianna Huffington

The Huffington Post, a liberal news, commentary and blog site launched in 2005, is a frequently cited media reference thanks to co-founder and Editor-in-Chief Arianna Huffington and her team of writers and contributors. Posts include material from politicians and celebrities seeking an outlet to voice their opinions.

Author of a dozen books, Huffington’s recent output doesn’t pull any punches, including 2004’s: Fanatics and Fools: The Game Plan for Winning Back America. A Huffington-led group’s 2003 anti-SUV campaign, comparing driving an SUV to funding terrorism, helped to cement her reputation and she continues to make appearances as a commentator on television as well as co-hosting several radio shows.

Arianna Huffington was named to Time magazine’s List of the World’s 100 Most Influential People in 2006.

22. Cory Doctorow

A sought-out commentator on popular culture and technology, Cory Doctorow is a Canadian author and blogger, well known as an outspoken activist/agitator for liberalizing copyright laws and digital rights management.

Doctorow spent four years working for the Electronic Frontier Foundation before leaving to pursue a full-time writing career in 2006. He co-edits the popular blog Boing Boing and maintains his own Craphound site as well.

Cory Doctorow released several of his science fiction novels under Creative Commons licenses, including 2003’s Down and Out in the Magic Kingdom. A columnist with Wired, Make, and Popular Science, Doctorow also contributes to various other online and print media outlets.

21. Jeff Bezos

Named Time magazine’s 1999 Person of the Year, Jeff Bezos founded Amazon.com, steered it through the dot-com stock collapse of the late 1990s by pursuing an unlikely strategy of slow growth and turned the company into an Internet retail giant.

From its beginning in 1994 as an online book retailer, Bezos (President, CEO, and Chairman of the Board) has grown Amazon.com into a diversified outfit that not only dominates online book sales, but is also a major player in the sales of DVDs, CDs, video games, toys, and virtually any other commodity. Amazon has continued to expand by offering music and video download services, affiliate relationships, self-publishing for authors, and even its own e-Book reader hardware platform, the Kindle.

20. Kevin Rose

Kevin Rose was well-known in technology circles thanks to his work on TechTV and G4, including hosting Attack of The Show!. He has been involved in the podcasting movement, including the highly successful Diggnation, which claims 250,000 downloads per episode, and appearances on This Week In Tech.

By far, though, Rose is best known for his incredibly popular Web 2.0 site digg.com. Digg, a social bookmarking site, cost Rose a couple thousand dollars when first launched in 2004 and quickly grew to be a Web 2.0 success story, landing him on the front cover of Business Week magazine in April, 2006. Rose’s most recent ventures include the social networking site pownce.com, which went live in January of 2008, and the online video network Revision3.

19. Robert Scoble

Considered to be the person for whom the term “spokesblogger” was coined, Robert Scoble was a successful blogger who joined Microsoft in 2003 and used his popular personal blog scobleizer.com to post comments that were often more favorable toward Microsoft than commentary found on other sites.

Scoble left Microsoft in 2006, joining Podtech.net as Vice President of Media Development, leaving in 2008 to join Fast Company as a video blogger. Scoble has helped prove the value of blogging as an interactive platform and has also effectively illustrated blogging’s benefit in customer relationships. By pursuing video blogging, Scoble may be on the leading edge of the next evolutionary step in blogging.

18. Lawrence Lessig

Founder of the Creative Commons and a board member of the Electronic Frontier Foundation, law professor Lawrence Lessig has become a central figure in technology copyright, as a critic of restrictive software patents, copyright laws, and wireless spectrum ownership.

Putting his money where his mouth is, Lessig’s books The Future of Ideas, Free Culture and Code: Version 2.0 have been made available as free downloads under a Creative Commons license. In 2008, a Facebook group and website began a “draft Lessig for congress” push, a suggestion that Lessig has resisted, arguing that a rush campaign with himself as a candidate would hurt the Change Congress movement he supports.

17. Guy Kawasaki

Once best known as a Macintosh marketing guru, Guy Kawasaki put in several stints with Apple, first as a Mac Evangelist and then as an Apple Fellow. As an author, he has been a columnist and published eight books, including Rules For Revolutionaries.

Kawasaki’s blog, How To Change The World, is a popular read for his thoughts on technology, business, Web 2.0, and other topics and includes a job posting board. As Managing Director of Garage Technology Ventures, Kawasaki has turned his attention to venture capital and funding start-up firms.

Kawasaki gained notoriety in 2007 when he announced a new web 2.0 site, Truemors, that became an experiment around how inexpensively a web business can be launched (Kawaski claimed Truemors cost just over $12k), although it hasn’t quite lived up to the considerable hype.

16. Bruce Schneier

Bruce Schneier has accomplished the unlikely feat of bringing cryptography and computer security into pop culture; he’s been mentioned in movies (The DaVinci Code) and the sitcom Everybody Loves Raymond and is in high demand in media and government circles as a security expert.

The founder and CTO of computer network security firm BT Counterpane, Schneier have created several cryptographic algorithms and written a number of books about both cryptography and computer security, including Beyond Fear: Thinking Sensibly About security in an Uncertain World. His free monthly newsletter Crypto-Gram has over 130,000 subscribers and his website is a popular destination for those interested not only in computer security issues but in the debunking of general security-related myths.

15. Jimmy Wales

“Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That”s what we”re doing.” This, according to Jimmy (Jimbo) Wales in a 2004 Slashdot interview, is the concept behind Wikipedia.

The Internet was already taking a toll on traditional paper-bound encyclopedias, but the 2001 launch of Wikipedia, Wales’ online knowledge base comprised of user-generated, collaborative, peer-edited articles, dealt them a crippling blow. Despite some disputes around Wales’ personal vs. Wikipedia finances and ongoing controversy whenever Wikipedia entries are edited under suspicious circumstances, Wikipedia has become a standard online research tool with a knowledge base nearing 2.5 million (English language) articles and some 75,000 active contributors.

14. Paul Graham

Paul Graham first rose to prominence as co-founder of Viaweb, the first ASP (application service provider) software, a product that ushered in the era of practical Internet Retail.

Viaweb was sold to Yahoo! and re-branded as Yahoo! Store. Graham has gained some fame since then as a writer, with several books to his credit and a popular personal website, paulgraham.com, where he has posted material that has helped inspire SPAM-filtering technology, among other things. A collection of his essays has been published as a book titled Hackers and Painters. As a venture capitalist, Graham’s Y Combinator has provided start-up funding for dozens of firms, including the popular Web site reddit.com.

13. Sergey Brin

A Russian-born, American billionaire (one of the youngest billionaires on the planet), Sergey Brin is the President of Technology at Google (the company he co-founded with Larry Page).

Together with Page and CEO Eric Schmidt, Brin shares the honor of being named by PC Magazine as first on its list of the 50 Most Important People on the Web. Brin turned a fascination with data mining and data extraction into a computer science project at Stanford University and parlayed that work into what would soon become the web’s most popular search engine. Brin is a frequent speaker on the topic of technology and has appeared as a guest on numerous TV shows.

12. Chris Anderson

Editor-in-Chief of influential technology-focused magazine Wired, Anderson is also the author of The Long Tail: Why The Future of Business Is Selling More.

Anderson’s Long Tail blog allows him to expand on his theory that the Internet has allowed for a greater diversity of products to be sold profitably because of the increased market size for any given niche product compared to traditional retailing opportunities. Recently, Wired published Free, an article by Anderson based on his forthcoming book of the same name.

During his tenure, Anderson has helped boost wired.com’s blogging presence, including the creation of GeekDad, a blog that allows him to indulge his fascination with radio-controlled vehicles and other high-tech “toys”.

11. Tim Berners-Lee

While the world wide web is as close to ubiquitous as one could imagine these days, this wasn’t always the case. In fact, less than twenty years ago, it didn’t exist. The Internet had been around for some time, but it was largely the domain of academics, the military and technology geeks. Sir Tim Berners-Lee is the focal point for the web as we know it today, the individual who first combined a series of concepts and technologies (domain name system, TCP/IP protocol, the Internet and hypertext) to create the world wide web.

The first website went live in August, 1991 and we haven’t looked back since. Berners-Lee is also the founder and Director of the World Wide Web Consortium (W3C), an organization tasked with creating web standards.

10. Larry Page

One of the two founders of Google, Larry Page helped design the original Google search engine and was the company’s first CEO.

As Google began to grow into something much more ambitious, Page moved out of the CEO role (which was filled by technology veteran Eric Schmidt), taking on the position of President, Products.

Together with Schmidt and co-founder Sergey Brin, Page is responsible for the day-to-day operations of Google, a company which now employs over 10,000 people worldwide. Along with Brin and Schmidt, Page was named by PC Magazine as first on its list of the 50 Most Important People on the Web.

9. Eric Schmidt

Voted by PC Magazine as first on its list of the 50 Most Important People on the Web (along with fellow Google executives Larry Page and Sergey Brin), Dr. Eric Schmidt has a very long and influential career in the technology industry. Companies he has held prominent positions with include Sun Microsystems (CTO and leader of JAVA development) and Novell (CEO).

In 2001 he was hired as Chairman of the Board and CEO of Google. In addition, Schmidt joined Apple’s Board of Directors in 2006, making him a significant part of two of the most influential technology companies around. Schmidt has helped Google to continue its rapid growth, making him one of the richest men in the world.

8. Scott Adams

Cartoonist Scott Adams hit a nerve with Dilbert, his widely-syndicated cartoon about white-collar workers toiling in a cubicle farm, based on his own experience working in high tech firms.

Among the popular cultural terms spawned by Dilbert are “Pointy Haired Boss” and “Nerdvana.” dilbert.com has grown into a destination site with daily cartoon strips and additional content including Dilbert widgets, animation, and mashups. Taking advantage of Web 2.0 social aspects, readers vote on and rank comic strips.

Adams’ blog dilbertblog.typepad.com is separate from the Dilbert comic empire and allows Adams to exercise his acerbic wit on a wide range of topics from the political to environmental and pop culture.

7. Mark Cuban

American Billionaire Mark Cuban sold a software reselling business (MicroSolutions) to Compuserve, using the proceeds to fund Broadcast.com, which he sold to Yahoo! for $5.9 billion in Yahoo! stock. Cuban then bought the Dallas Mavericks NBA team.

He remains interested in media distribution and is a strong proponent of high definition video; he is currently Chairman of HDNet and part of 2929 Entertainment, which made news in 2006 by being the first production company to release a movie (Bubble) in theatres and on DVD simultaneously. Cuban’s blogmaverick.com gives him the pulpit to reach the masses on topics close to his heart, including video, TV and The Mavericks.

6. Chris Crocker

If you’ve been near a computer recently, chances are you’ve either seen or heard of the infamous “LEAVE BRITNEY ALONE!” videos, the first of which Chris Crocker posted to his MySpace page, while the second went to YouTube. Response to media backlash against Britney Spears, particularly the critical abuse she suffered after her “comeback” performance at the 2007 MTV Music Video Awards.

Crocker’s video featured an over-the-top performance that rapidly made it one of YouTube’s most viewed clips and gained Crocker instant fame. He appeared on a series of television shows, including various news programs, The Howard Stern Show and Jimmy Kimmel Live, and was honored with an award in Wired magazine. “LEAVE BRITNEY ALONE!” has inspired hundreds of parody videos, commentary videos and proved how effective YouTube can be for viral content distribution.

5. Seth Godin

Seth Godin is a best-selling author and speaker. His blog, among the most popular on the Internet, is focused on how ideas spread and permission marketing. Seth’s marketing ideology describes a powerful consumer that, thanks to the Internet, is not subject to the television monopoly anymore.

Following this ideology, he created in 2005 Squidoo, which is a social network where users can share their recommendations or expertise on different topics. It would be difficult to visit any marketing-related website without coming across a mention of Seth’s ideas.

He is also the co-founder of Yoyodyne, a pioneer online marketing company. Yoyodyne was sold to Yahoo! in 1998, and seth became a VP of Permission Marketing for the search company.

4. Michelle Malkin

Michelle Malkin is a blogger, columnist, and political commentator. She makes many guest appearances on radio and television shows like Fox News Channel, but it is perhaps through her blog that she shines the most.

Despite claiming that she “was born and remain an ink-stained wretch,” MichelleMalkin.com is one of the most popular conservative political blogs on the Internet. Her articles are often mentioned in other media outlets, including several mainstream publications, which illustrates the important role that bloggers are taking on the new media landscape.

In 2007 the National Republican Senatorial Committee named Malkin one of the best conservative bloggers in the country. A couple of years ago she also founded the Hot Air broadcast network, following the success of her blog.

3. Beppe Grillo

The Italian comedian and activist became famous for his political satire. Inside his television shows, he would attack directly corrupted politicians and blow financial scandals open. He became so uncomfortable to politicians and businessmen alike that in the late 80s he was banished from television in Italy

The television ban did not silence Grillo, though. He continued to perform in theaters all over the country, and in 2003 he started the blog BeppeGrillo.it. The success was immediate, and today his blog is among the 10 most popular in the world according to Technorati. What does that mean in numbers? Well, his posts receive over 1,000 comments on average.

Among other brilliant stunts, in 2005 he bought a full page of advertising in a national newspaper and used it to ask for the resignation of the governor of the Bank of Italy (who was involved in several scandals).

2. Perez Hilton

Capitalizing on a seemingly endless public appetite for celebrity gossip, Mario Armando Lavandeira Jr. started blogging under the pseudonym Perez Hilton (taking his nickname from socialite and professional celebrity Paris Hilton). Rocketing to fame in a matter of months, he soon launched PerezHilton.com, where he claims to receive upwards of eight million page views daily.

Content tends toward the juvenile, but Perez has gained a huge audience by posting celebrity photos with catty comments; some are even adorned by his “doodles” of horns, drug remnants, or other objects. Controversy surrounds Hilton, not just because of the nature of his comments, but also because of accusations of illegally copying photos from other sites and a habit of “outing” celebrities he suspects of being gay.

1. Tila Tequila

Tila Tequila is the stage name for Tila Nguyen. First gaining popularity as a model for Playboy, Tequila was soon featured in other magazines such as Maxim and Stuff and began recording music and putting in appearances on reality shows including VH1’s Surviving Ted Nugent and Identity. On Identity, she claimed to have over one million MySpace friends.

One reality show, A Shot At Love With Tila Tequila, featured twenty contestants (both men and women) vying for Tila’s affections, a mix that caused considerable controversy among conservative Christians. She has gained fame as a force in self-promotion, with her website tilashotspot.com flogging her music, videos, selling photos, and even marketing her own fashion line.

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