Čitajući naslov ove recenzije knjige – sigurna sam da imate ironičan osmijeh na licu. Zašto bi blog o Windowsima^(Windows) , za korisnike Windowsa^(Windows) , recenzirao knjigu o Steveu Jobsu^{(Steve Jobs)} ? Jer bez obzira na to koliko je grdio Microsoft i Windows , Steve Jobs je imao veliki utjecaj na svijet tehnologije i pridonio uzbudljivom i privilegiranom kontekstu u kojem se danas nalazimo. Treba li korisnik Windowsa^(Windows) (ili obožavatelj) pročitati biografiju Stevea Jobsa od ^{(Steve Jobs)}Waltera Isaacsona^{(Walter Isaacson)} ? Čitajte dalje da biste saznali.

Zašto je knjiga "sranje"

Čitajući knjigu, ironično mi je bilo koliko je nesavršena i koliko bi razloga Steve Jobs morao označiti kao "sranje", da ju je pročitao:

• Ponavljanje^(Repetition) – postoje neke ideje koje se ponavljaju uvijek iznova. Nakon što ih pročitate treći put, počnu vas živcirati. Evo nekoliko primjera takvih ideja: "jezgra Steveove & Appleove filozofije bila je tijesna end-to-end integracija hardvera i softvera", Steveov crno-bijeli stav da su ljudi, tvrtke ili proizvodi ili genijalci/savršenstvo ili ludi/ Sranje, Steve je imao lasersku pažnju i fokus na prioritete, itd.

• Laskanje^(Flattery) - knjiga ponekad ima tendenciju napuhati Steveove zasluge i učiniti da zvuči više nego što je bio, posebno pred kraj knjige. Iako mogu razumjeti da Walter Isaacson duguje Steveu Jobsu što su ga zamolili da napiše ovu knjigu i sve dobre stvari koje dolaze s njom, bilo bi bolje zadržati prizeman ton u cijeloj knjizi, uključujući njezin kraj. Čitajući izjave poput "Je li bio pametan? Ne, ne iznimno. Umjesto toga, bio je genije." ili kako je Steve "stvorio korporaciju krcatu A igračima".je malo previše. Ne kažem da Steve nije imao svoje trenutke genijalnosti, ali način na koji je to izraženo u knjizi ponekad je pomalo "blještav". Također, što se tiče Applea, jednostavna činjenica da je postao korporacija znači da NIJE natrpan A igračima. Ovo je veliko preuveličavanje i da bismo dokazali da je pogrešno postoji mnogo primjera Appleovih neuspjelih proizvoda, uključujući one nedavne poput Mobile.Me ili samog iTunes softvera koji je jedan od najnapuhnijih softverskih proizvoda ikada.

• Obmanjujuće izjave^{(Misleading statements)} - koje napuhavaju zasluge Stevea Jobsa i Applea. Steve Jobs je možda zaista uživao čitajući ih. Međutim, stvaraju lažnu auru, posebno ljudima koji nisu toliko zainteresirani za tehnologiju i svjesni njezine prave evolucije. Neke od ovih izjava su:

  • "iPhone je pretvorio mobilne telefone u glazbu, fotografiju, video, e-poštu i web uređaje." Autor je trebao spomenuti da su telefoni bili takvi uređaji prije nego što je iPhone lansiran. Nije kao da je iPhone bio prvi pametni telefon ikada. Njegovo pravo postignuće bilo je to što je pametne telefone učinio popularnim, vrste uređaja koje svi žele kupiti. To je ovu nišu učinilo konkurentnijom nego ikad i potaknulo je velike inovacije.

  • "iPad je pokrenuo tablet računalstvo" . Ova izjava je opet vrlo pogrešna. Računanje na tabletima postojalo je prije iPada. Jednostavno nije bio popularan i smatran je "budućnošću" računalstva prije nego što je iPad lansiran. Baš kao i iPhone, iPad je imao zaslugu što je ovu nišu učinio popularnom, konkurentnom i potaknuo stvarne inovacije.

  • "iCloud je degradirao računalo s njegove središnje uloge u upravljanju našim sadržajem i omogućio besprijekornu sinkronizaciju svih naših uređaja." Ova izjava zvuči kao da je iCloud bio prvi proizvod koji je odigrao ovu ulogu. Ovo je LAŽ. iCloud je jednostavno Appleovo rješenje za koncept koji su prve razvile druge tvrtke. Također, iCloud je dizajniran za Apple kupce, a ne za računala općenito. Druge tvrtke imaju zaslugu da su prve u izradi rješenja za računalstvo u oblaku za potrošače. iCloud je pokrenut u listopadu 2011. dok su druge tvrtke nudile rješenja puno ranije. Samo da spomenemo nekoliko poznatih primjera: Dropbox je započeo 2008., Box.net je započeo 2005., dok je Microsoft započeo s Windows Live Mesh 2008. godine.

Steve Jobs - Knjiga s nedostatkom

Nemojte me krivo shvatiti, ova knjiga je zanimljivo štivo. Samo što je bilo malo ili nimalo vremena utrošeno na izradu uglađenog i dobro zaokruženog, u tradiciji Steveovog^(Steve) uspješnog lansiranja proizvoda. Čitajući ovu knjigu, definitivno ćete bolje vidjeti tko je Steve bio kao ljudsko biće i njegovu pravu životnu priču. Mnogo je uspona i padova, baš kao i u Steveovom^(Steve) životu. Kada knjiga počne biti stvarno uzbudljiva, onda imate odlomke koji usporavaju stvari, samo da priča postane užurbana kasnije. Uživala sam čitajući o Steveovom^(Steve) porijeklu i njegovoj potrazi za pronalaženjem svoje prave majke, njegovoj problematičnoj mladosti i avanturama s ekstremnim prehrambenim navikama, njegovoj potrazi za duhovnim prosvjetljenjem i strasti za LSD -om^(LSD)i kiselina. Smijala sam se njegovim praktičnim šalama i osjećala sam se dobro kad sam saznala kako su se on i Wozniak upustili u avanturu koja će kasnije postati Apple- jedna od najvrjednijih tehnoloških korporacija na svijetu. Zaista mi se nije svidjelo kako je podnio vijest da je prvi put otac i kako je odbio preuzeti odgovornost za svoju kćer. Također sam se osjećala loše zbog toga koliko je glup ignorirao svoj rak i koliko mu je vremena trebalo da prizna da mu je potrebna operacija kako bi spasio vlastiti život. U većini slučajeva knjiga uspijeva pobuditi osjećaje i želju za učenjem više. I to je stvarno dobro. Međutim, postoji nekoliko stvari o kojima bih volio saznati više, kao što je više detalja o njegovoj supruzi, njezinoj osobnosti i njenom radu. Bilo je dosta pažnje posvećeno Steveovim^(Steve) prijašnjim vezama, ali nedovoljno dubina u pokrivanju žene koja je zapravo većinu svog života provela uz Stevea^(Steve) -Laurene Powell . Bilo bi također sjajno dobiti više pojedinosti o tome kako su Stevea^(Steve) zapravo odgojili njegovi posvojitelji, a ne samo "mitski" pogled na vrijednosti koje su pokušali dijeliti i žrtve koje su podnijeli kako bi mu pružili bolji život nego što su imali i više šanse za uspjeh. Znajući više o tome kakvi su bili pravi roditelji, pomoglo bi razumjeti više aspekata Steveove^(Steve) neobične osobnosti.

Steve Jobs - Čovjek s manom

Jedna od najvećih stvari u knjizi je to što pokazuje koliko je Steve Jobs bio pogrešan kao ljudsko biće. Bio je daleko od savršenog, a ipak je uspio na način na koji malo tko uspijeva u životu. Njegova priča pokazuje koliki utjecaj možete imati na svijet samo ako ste strastveni u onome što odaberete raditi.

Govoreći o Steveu Jobsu^{(Steve Jobs)} , knjiga pokazuje da Steveove^(Steve) kvalitete nisu baš one koje propovijeda tisak (a ponekad čak i autor knjige), koji je bio spreman naduti svoju osobnost i postignuća na veliki način, za dobrobit senzacionalizma. Po mom mišljenju, nakon čitanja knjige, mogu reći da su Steveove^(Steve) glavne prednosti bile:

• Steve Jobs je bio nemilosrdan sanjar. Stalno je sanjao o tome kako bismo željeli promijeniti svijet i lako povezivao svoja uvjerenja, ideje koje su mu iznosile i opažanja tuđih neuspjeha. Neprekidno je radio na finom ugađanju detalja svojih snova i stoga je mogao s uvjerenjem i jasnoćom govoriti o njima, uvjeravajući druge u njihovu važnost i veličinu.
• Steve je bio izvrstan showman i marketer. Njegova lansiranja proizvoda uglavnom su bila remek-djela, koja su uvijek izazivala zanimanje i usmenu predaju.
• Bio je snažan pregovarač, sposoban postići ono što mnogi drugi nisu mogli i postići svoj put u većini poslovnih dogovora koje je sklopio.
• Bio je perfekcionist u stvarima koje su mu bile važne i mario je čak i za detalje koji su se drugima činili besmisleni. To je njemu i njegovoj tvrtki omogućilo razvoj proizvoda koji su se uvelike izdvajali od konkurencije;

Međutim, imao je dosta mana, od kojih su neke bile velike kao i njegove prednosti:

• Steve Jobs je bio nemilosrdan i najčešće mu je nedostajalo empatije prema osjećajima, željama i željama drugih ljudi. Nažalost, pokazao je tu nemilosrdnost čak i prema ljudima kojima je do njega bilo stalo.
• Oklevao je oko donošenja zaista velikih odluka, a ponekad čak i od preuzimanja odgovornosti za svoje postupke. Neki primjeri za to su kako on priznaje da je zapravo otac i preuzima odgovornost za svoju prvu kćer, odlučuje hoće li se vratiti u Apple kako bi igrao aktivnu ulogu ili, kasnije, treba li postati vršitelj dužnosti izvršnog direktora^(CEO) (umjesto privremenog izvršnog direktora^(CEO) ), odlučivanje treba li poslušati savjet svog liječnika o prolasku operacije i liječenju raka itd.
• Steve Jobs je bio čudak za kontrolu. To se očituje kako u proizvodima i uslugama koje nudi Apple (neki od „najzatvorenijih“ na svijetu) tako i u njegovom osobnom životu. Primjerice, odbio bi u potpunosti opremiti i opremiti svoju kuću sve dok ne bude u potpunosti zadovoljan svakim detaljom, pa i vrstom i markom perilice rublja. Učinio je to čak i ako je to značilo da i on i ljudi koji žive s njim neće imati lak pristup svemu što je potrebno za ugodan život.
• Imao je vrlo neuravnotežene prehrambene i zdravstvene navike. Oni su doprinijeli da zdravstveni problemi koji su doveli do njegove smrti budu gori nego što su trebali biti.
• Imao je vrlo pristran i osobni pogled na svijet. To bi ga dovelo do toga da lako odbaci konkurente kao govno iako su bili uspješniji od Applea^(Apple) . Lako je proglasio Microsoft irelevantnim iako Microsoft dominira mnogim područjima tehnologije i nastavit će to činiti. Također bi izjavio da je Apple tvrtka koja je izdržala test vremena. Ovo je više želja s njegove strane, jer pravi test koliko će Apple trajati i biti uspješan počinje tek sada, da ga više nema.

Presuda

Ako ste obožavatelj Steveovih^(Steve) ili Appleovih^(Apple) proizvoda i želite saznati više o njihovoj povijesti, trebali biste pročitati ovu knjigu. Iako ima dosta nesavršenosti i može se poboljšati u načinu na koji je napisana, najvjerojatnije je jedina biografija s toliko detalja i informacija o Steveovom^(Steve) životu. Iako nisam obožavatelj Applea^(Apple) kao tvrtke, uvijek sam uživao gledajući i slušajući Steveove^(Steve) govore i lansiranje proizvoda. Također sam imao veliko poštovanje prema njegovom radu i postignućima. Ova knjiga mi je pomogla da saznam više o tome tko je on zapravo i steknem utemeljeniji pogled na njegove prednosti i slabosti. Kako se ispostavilo, on zapravo nije bio bog. Bio je jedan od nas... ljudi!

The Book Steve Jobs Would Not Have Approved: The Biography of Steve Jobs

Reading the title of this book review - I'm sure you have an ironic smile on your face. Why would а blog about Windows, for Windows users, review a book about Steve Jobs? Because no matter how much he berated Microsoft and Windowѕ, Steve Jobs had a great inflυеnce on the tech world and contributed to the excіting & privileged context in which we find ourselves today. Should a Windows user (or fan) read Steve Jobs's biogrаphу by Walter Isaacson? Read on to find out.

Why the book is "shit"

While reading the book, I found it ironic how imperfect it is and how many reasons Steve Jobs would have had to tag it as being "shit", if he would have read it:

• Repetition - there are some ideas which are repeated over and over again. After reading them for the third time, they start to annoy you. Here are a few example of such ideas: "the core of Steve's & Apple's philosophy was tight end-to-end integration of hardware and software", Steve's black and white view that people, companies or products are either geniuses/perfection or bozos/suck, Steve had a laser-like attention and focus on priorities, etc.

• Flattery - at times the book has the tendency to inflate Steve's merits and make him sound like more than he was, especially towards the end of the book. While I can understand that Walter Isaacson owes Steve Jobs for being asked to write this book and all the good things that come with it, it would have been better to keep a grounded tone across the whole book, including its end. Reading statements such as "Was he smart? No, not exceptionally. Instead, he was a genius." or how Steve "created a corporation crammed with A players." is a bit too much. I am not saying that Steve did not have his moments of genius, but the way this is expressed in the book is a bit "flashy" at times. Also, regarding Apple, the simple fact that it has become a corporation means it is NOT crammed with A players. This is a huge overstatement and to prove it wrong there are plenty of examples of Apple's failed products, including recent ones like Mobile.Me or the iTunes software itself which is one of the most bloated software products ever.

• Misleading statements - which inflate the merits of Steve Jobs and Apple. Steve Jobs might have actually enjoyed reading them. However, they create a false aura, especially to people who are not that interested in technology and aware of its true evolution. Some of these statements are:

  • "The iPhone turned mobile phones into music, photography, video, email and web devices." The author should have mentioned that phones were such devices prior to the iPhone being launched. It is not like the iPhone was the first smartphone ever. Its true accomplishment was that it made smartphones popular, the kind of devices everybody wants to buy. It made this niche more competitive than ever and it fueled great innovation.

  • "The iPad launched tablet computing". This statement is again very misleading. Tablet computing existed prior to the iPad. It just wasn't popular and considered to be "the future" of computing, prior to the iPad being launched. Just like the iPhone, the iPad had the merit of making this niche popular, competitive and fueled real innovation.

  • "iCloud demoted the computer from its central role in managing our content and let all of our devices sync seamlessly." This statement makes it sound as iCloud was the first product to play this role. This is FALSE. iCloud is simply Apple's solution to a concept developed first by other companies. Also, iCloud was designed for Apple customers, not for computers in general. Other companies have the merit of being the first in making cloud computing solutions for consumers. iCloud was launched in October 2011 while other companies offered solutions much earlier. Just to name a few famous examples: Dropbox started in 2008, Box.net started in 2005 while Microsoft started with Windows Live Mesh in 2008.

Steve Jobs - The flawed book

Don't get me wrong, this book is an interesting read. It's just that there was little to no time spent on making it polished and well rounded, in the tradition of Steve's successful product launches. By reading this book, you definitely get a better view of who Steve was as a human being and about his true life story. There are many ups and downs, just as in Steve's life. When the book starts to get really exciting, then you have passages which slow things down, only for the story get hectic later on. I enjoyed reading about Steve's background and his quest to find his real mother, his troubled youth and adventures with extreme eating habits, his search of spiritual enlightenment and passion for LSD and acid. I laughed at his practical jokes and felt good learning about the way he and Wozniak embarked on the adventure that would later become Apple - one of the most valuable tech corporations in the world. I really did not like how he handled the news of being a father for the first time and how he refused to take responsibility for his daughter. I also felt bad about how stupid he was to ignore his cancer and how much time he took to acknowledge that he needed surgery to save his own life. Most times, the book manages to stir up feelings and the desire to learn more. And that's really good. However, there are a few things I would have loved to learn more about, such as more details about his wife, her personality and her work. There was a pretty good amount of attention given to Steve's previous relationships but not enough depth in covering the woman who actually spent most of her life being at Steve's side - Laurene Powell. It would have been great also to get more details about how Steve was actually raised by his adoptive parents, not just a "mythical" view of the values they tried share and the sacrifices they made to give him a better life than they had and more chances at being successful. Knowing more about how they were as actual parents would have helped understand more facets of Steve's unusual personality.

Steve Jobs - The flawed human

One of the greatest things about the book is that it shows how flawed Steve Jobs was as a human being. He was far from being perfect and yet he succeeded in a way few people do in life. His story goes to show how much impact you can have on the world simply by being passionate about what you choose to do.

Speaking of Steve Jobs, the book shows that Steve's qualities are not exactly those preached by the press (and sometimes even by the author of the book), who was willing to inflate his personality and achievements in a big way, for the sake of sensationalism. In my view, after reading the book, I can say that Steve's main strengths were:

• Steve Jobs was a relentless dreamer. He kept dreaming about how we would like to change the world and easily made connections between his own convictions, ideas that were presented to him and observations of others' failures. He worked continuously on fine-tuning the details of his dreams and therefore he was able to talk with conviction and clarity about them, convincing others of their importance and greatness.
• Steve was a great showman and marketer. His product launches were mostly masterpieces, always generating interest and word of mouth.
• He was a strong negotiator, able to achieve what many others could not and get his way in most business deals he made.
• He was a perfectionist about things that mattered to him and cared even about details that seemed pointless to others. This allowed him and his company to develop products which stood out in a big way from their competition;

However, he did have plenty of flaws, some as big as his strengths:

• Steve Jobs was ruthless and most times lacked empathy towards other people's feelings, desires, and wishes. Unfortunately, he showed this ruthlessness even to people who cared deeply about him.
• He was hesitant about making really big decisions and sometimes even for taking responsibility for his actions. Some examples of this are him acknowledging that he actually is a father and taking responsibility for his first daughter, deciding whether he should return at Apple to play an active role or, later on, whether he should become the acting CEO (instead of interim CEO), deciding whether he should listen to his doctor's advice about going through surgery and treat his cancer, etc.
• Steve Jobs was a control freak. This is reflected both in the products and services offered by Apple (some of the most "closed" in the world) and in his personal life. For example, he would refuse to fully furnish and equip his house until he was fully satisfied by every detail, even by the type and brand of the washing machine. He did this even if it meant both he and the people living with him would not have easy access to all that is required for a comfortable living.
• He had very unbalanced eating and health habits. They contributed to making the health problems which led to his death worse than they should have been.
• He had a very biased and personal view of the world. This would lead him to easily dismiss competitors as being shit even though they were more successful than Apple. He easily declared Microsoft as being irrelevant even though Microsoft dominates many areas of technology and will continue to do so. He would also declare that Apple is a company that withstood the test of time. This is more wishful thinking of his part, as the real test of how long Apple will last and be successful starts only now, that he is no longer there.

Verdict

If you are a fan of Steve or Apple's products and you want to know more about their history, you should read this book. Even though it has plenty of imperfections and it could be improved in the way it is written, most probably is the only biography out there with so many inside details and information about Steve's life. Even though I am not a fan of Apple as a company, I always enjoyed viewing and listening to Steve's speeches and product launches. I also had a tremendous respect for his work and achievements. This book helped me learn more about who he really was and get a more grounded perspective on his strengths and weaknesses. As it turns out, he wasn't really a god. He was one of us... humans!

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