Možda se zapitate: kako Microsoft zarađuje od Windowsa 10^{(Windows 10)} ? Iako su neka sredstva očigledna, kao što je prodaja licenci, druga nisu, a izvori prihoda tvrtke iz sustava Windows 10^{(Windows 10)} mogu biti prilično iznenađujući. Uz Windows 10 , Microsoft je isporučio ne samo novi operativni sustav, već i drugačiji poslovni model. Evo načina na koje Microsoft zarađuje od Windowsa 10^{(Windows 10)} :

1. Prodaja licenci za Windows 10 ( Retail , Enterprise i OEM )

Prije svega, Windows 10 je dostupan za prodaju^{(available for sale)} . Iako je tvrtka dopustila korisnicima Windows 7 i Windows 8.1 besplatno nadogradnju svojih računala na Windows 10 , nikada nije prestala prodavati licence za njihov novi operativni sustav. Windows 10 dostupan je za kupnju kao maloprodajni softver izravno od Microsofta^(Microsoft) , kao i od trgovina i Microsoftovih^(Microsoft) partnera. S obzirom da su sva izdanja sustava Windows 10^{(Windows 10)} cijenjena iznad 100 USD , tvrtka definitivno dobro zarađuje od maloprodajnih licenci.

Međutim, veliki novac zarađuje se prodajom licenci za Windows 10 Enterprises, koje se prodaju na veliko, za korporativne mreže s tisućama računala. O tim ugovorima Microsoft^(Microsoft) izravno pregovara sa svojim najvećim kupcima, a detalji se ne objavljuju. Ako želite saznati više, posjetite: Microsoft Enterprise Agreement .

Osim što prodaje Windows 10 u maloprodajnim trgovinama, Microsoft također prodaje OEM licence za Windows 10 . Većina novih računala, prijenosnih računala i sličnih uređaja koje kupujete u trgovinama dolazi s predinstaliranim sustavom Windows 10 . ^{(Windows 10)}Iako mislite da ga dobivate besplatno, istina je da ga ne dobivate. Proizvođači plaćaju Microsoftu^(Microsoft) na veliko, za Windows 10 licence koje su instalirali na računala i uređaje koje prodaju. Te se licence nazivaju OEM (Original Equipment Manufacturer ) i vezane su za proizvode na koje su instalirane. Drugim riječima, svaki put kada kupite novi uređajPredinstaliran Windows 10^{(Windows 10)} , kupujete novu licencu za Windows 10 , iako ste je već imali na starom računalu. Microsoft zarađuje sa svakim novim računalom koje se prodaje sa Windows 10 na njemu.

Prema Microsoftovim rezultatima za treće tromjesečje 2019.^{(Microsoft's 2019 Third Quarter Results)} , tvrtka je imala rast prihoda od Windows OEM Pro od 15%, a prihoda ^{(Windows OEM Pro)}OEM sustava Windows^{(Windows OEM)} od 1% .

2. Pretplate na Office 365 i Microsoft 365

Mnoga nova računala i prijenosna računala dolaze s prethodno instaliranim aplikacijama Microsoft Office . Kada ih otvorite, od vas će se tražiti da kupite pretplatu na Office 365 . Međutim, novije verzije sustava Windows 10 , počevši od ažuriranja u svibnju 2019.^{(May 2019 Update)} , također uključuju prečace do web-aplikacija sustava Office . Ovo su besplatne, lagane verzije aplikacija Microsoft Officea^{(Microsoft Office)} . Zvuči li predobro da bi bilo istinito? Zašto bi vam Microsoft dao besplatan pristup nekom od svojih najpopularnijih softvera? Ideja je da možete raditi osnovne stvari pomoću web-aplikacija, ali za najsloženije zadatke potreban vam je cijeli Office paket. I tada je Microsoftkaže vam da "hey, you should subscribe to Office 365, which is only that amount of money per month!"Ne zaboravite da je sve počelo s nekoliko veza koje su dobro postavljene u izborniku Start^{(Start Menu)} s vašeg Windows 10 PC-a. U trećem tromjesečju 2019. ^{(third quarter of 2019)}Microsoft je imao 34,2 milijuna potrošača pretplatnika na Office 365 .

Druga slična metoda generiranja prihoda je prodaja pretplata na Microsoft 365 tvrtkama svih veličina. Ove pretplate povezuju Windows 10 i Office 365 .

3. Aplikacije^(Apps) , igre, filmovi i druge stavke iz trgovine Microsoft Store^{(Microsoft Store)}

Jedan od bitnih dijelova sustava Windows 10 je Microsoft Store . Trgovina je portal s kojeg možete preuzeti i instalirati razni softver, kako od Microsofta^(Microsoft) tako i od trećih strana. Neke od aplikacija^(apps) i igara^(games) iz Microsoft Storea^{(Microsoft Store)} su besplatne, ali ima ih i puno koje koštaju. Kada kupite novu aplikaciju, igru ​​ili film u Microsoft Storeu^{(Microsoft Store)} , tvrtka dobiva svoj udio. Programeri trećih strana obvezni su platiti dio svojih prihoda u trgovini Microsoftu.^(Store)

4. Bloatware aplikacije koje su unaprijed instalirane u sustavu Windows 10^{(Windows 10)}

Čini se da je sa sustavom Windows 10 ^{(Windows 10)}Microsoft zauvijek zaboravio ideju o ponudi operativnog sustava bez bloatwarea. Čini se da su, ne samo da su odbacili stari program Microsoft Signature , već se i tvrtka pomaknula u suprotnom smjeru. U sustavu Windows 10^{(Windows 10)} , Microsoft objedinjuje mnoštvo aplikacija za bloatware koje nitko ne želi. Čak i kada očistite instalaciju operativnog sustava, i dalje ćete imati neke bloatware aplikacije i igre kao što je Candy Crush Saga u izborniku Start^{(Start Menu)} . Microsoft dobiva novac od programera koji žele da njihove aplikacije ili igre budu u paketu u sustavu Windows 10^{(Windows 10)}. Svaka od onih aplikacija i igara, koje niste tražili, znači poneki dolar za tvrtku Redmond . Nije sjajno za korisnike, ali izvrsno za Microsoft .

Srećom, možete se riješiti onih dosadnih bloatware aplikacija koje Microsoft uključuje u Windows 10 . Da biste saznali više, pročitajte ovaj vodič: Zaustavite Windows 10 da promovira aplikacije na izborniku Start^{(Stop Windows 10 from promoting apps on the Start Menu)} .

5. Oglasi u sustavu Windows 10

Cijeli Windows 10 operativni sustav prožet je reklamama. Očito je njihova glavna svrha ostvarivanje prihoda za Microsoft . Ne znamo koliko, ali, da nisu zaradili, tvrtka ih ne bi koristila. Windows 10 prikazuje oglase u izborniku Start^{(Start Menu)} i na programskoj traci, na zaključanom zaslonu^{(Lock Screen)} , u File Exploreru^{(File Explorer)} i akcijskom centru^{(Action Center)} .

Dobra stvar je što možete onemogućiti sve te oglase i nikada ih više ne vidjeti ako slijedite ovaj vodič: Windows 10 oglasi: Kako ih isključiti svugdje^{(Windows 10 ads: How to turn them off from everywhere)} .

6. Značajka pretraživanja u sustavu Windows 10

Ako koristite pretraživanje iz sustava Windows 10^{(search from Windows 10)} , vjerojatno ćete koristiti i Bing , jer sva web pretraživanja napravljena u sustavu Windows 10^{(Windows 10)} pokreću Bing . Ako niste znali, Bing je Microsoftova^(Microsoft) vlastita internetska tražilica i alternativa Googleu^(Google) . To je savršeno okruženje za tvrtku da vam prikazuje oglase na temelju vaših pretraga.

Prema Microsoftovim rezultatima za treće tromjesečje 2019.^{(Microsoft's 2019 Third Quarter Results)} , tvrtka je ostvarila rast prihoda od oglašavanja na pretraživačkoj mreži od 12%. Mali dio tog prihoda generira značajka pretraživanja iz sustava Windows 10^{(Windows 10)} .

7. OneDrive pretplate

OneDrive je Microsoftova^(Microsoft) usluga pohrane za pohranjivanje datoteka u oblaku. U sustavu Windows 10^{(Windows 10)} je u paketu kao sistemska aplikacija koja uvijek radi u pozadini. Dobra vijest za korisnike sustava Windows 10^{(Windows 10)} je da je OneDrive besplatan za korištenje. Loša vijest je da je besplatno samo dok ne iskoristite sav svoj slobodni prostor. Vjerojatno, tog slobodnog prostora nije toliko, a uskoro bi vam moglo biti potrebno više. Tada Microsoft počinje zarađivati: budući da ste već upoznati s prednostima korištenja vlastitih usluga za pohranu u oblaku, Microsoft od vas traži da kupite pretplatu za više prostora na OneDriveu^(OneDrive) ili da kupite Office 365, koji uključuje OneDrive .

8. Pretplate na Skype

Windows 10 također uključuje Skype , koji je pokrenut i u vlasništvu Microsofta^(Microsoft) . To je sjajna aplikacija i za razgovor i za audio i video pozive. Mnogi poslovni korisnici ga redovito koriste. Prednost Skypea^(Skype) je u tome što vam također omogućuje pozivanje fiksnih telefonskih brojeva i brojeva mobilnih telefona, međunarodno. Pogodi što? Ako to želite učiniti, Microsoft vam prodaje minute ili pretplate.

Skype je također dio sustava Office 365 . Kada kupite plan za Office 365 , dobivate i minute na Skypeu^(Skype) .

Kakvo je vaše mišljenje o tome kako Microsoft zarađuje od Windowsa 10^{(Windows 10)} ?

Postoji više od nekoliko načina na koje Microsoft ostvaruje prihod od sustava Windows 10^{(Windows 10)} . Tijekom posljednjih nekoliko godina, tvrtka je pronašla nove načine monetizacije svojih korisnika, tako da zarađuju više novca nego ikad prije. Neki mogu dobro odgovarati svojim korisnicima, dok drugi ne. Na primjer, mnogi korisnici ne uživaju u tome kako je njihov izbornik Start^{(Start Menu)} ispunjen reklamama i bloatwareom. Prije nego što zatvorite ovaj članak, recite nam svoje mišljenje o Windowsu 10^{(Windows 10)} i kako Microsoft koristi ovaj operativni sustav za zaradu.

8 ways in which Microsoft makes money from Windows 10

You might ask yourself: how does Micrоsoft make money from Windows 10? Although some mеans are obvious, such as selling licenses, others are not, and thе company's revenue generation sources from Windows 10 may be qυite ѕurprising. With Windows 10, Microsoft delivered nоt only a new оperating system, but also a different business model. Here are the ways in which Microsoft makes money from Windows 10:

1. Selling licenses of Windows 10 (Retail, Enterprise, and OEM)

First of all, Windows 10 is available for sale. Although the company allowed users of Windows 7 and Windows 8.1 to upgrade their computers to Windows 10 for free, it never stopped selling licenses for their new operating system. Windows 10 is available for you to buy as retail software directly from Microsoft, as well as from shops and Microsoft partners. Considering that all Windows 10 editions are priced above 100 USD, the company is definitely making some good money from the retail licenses.

However, the big money is made from selling Windows 10 licenses to Enterprises, which are sold in bulk, for corporate networks with thousands of computers. Those contracts are negotiated directly by Microsoft with their largest customers, and details are not made public. If you would like to know more, visit: Microsoft Enterprise Agreement.

Besides selling Windows 10 in retail stores, Microsoft also sells OEM licenses for Windows 10. Most new computers, laptops and similar devices that you buy from stores, come with Windows 10 preinstalled. Although you might think that you are getting it for free, the truth is that you don't. Manufacturers pay Microsoft in bulk, for the Windows 10 licenses that they installed on the computers and devices that they are selling. Those licenses are called OEM (Original Equipment Manufacturer), and they are tied to the products on which they are installed. In other words, each time you buy a new device with Windows 10 preinstalled, you buy a new Windows 10 license, although you already had one on your old computer. Microsoft makes money with each new computer that is sold with Windows 10 on it.

According to Microsoft's 2019 Third Quarter Results, the company had a 15% Windows OEM Pro revenue growth, and a 1% Windows OEM revenue growth.

2. Office 365 and Microsoft 365 subscriptions

Many new computers and laptops come with Microsoft Office apps pre-installed. When you open them, you are asked to buy a subscription to Office 365. However, newer versions of Windows 10, starting with May 2019 Update, also include shortcuts to the Office web apps. These are free, lightweight versions of the Microsoft Office apps. Does it sound too good to be true? Why would Microsoft give you access for free to some of its most popular software? The idea is that you get to do basic stuff using the web apps, but, for the most complex tasks, you need the full Office suite. And that's when Microsoft tells you that "hey, you should subscribe to Office 365, which is only that amount of money per month!" Do not forget that it all started from a few links well placed in the Start Menu from your Windows 10 PC. In the third quarter of 2019, Microsoft had 34.2 million consumer subscribers to Office 365.

Another similar method of generating revenue is through selling Microsoft 365 subscriptions to businesses of all sizes. These subscriptions bundle together Windows 10 with Office 365.

3. Apps, games, movies and other items from the Microsoft Store

One of the essential parts of Windows 10 is the Microsoft Store. The store is a portal from which you can download and install various software, both from Microsoft and from third parties. Some of the apps and games from the Microsoft Store are free, but there are also a lot of them that cost money. When you buy a new app, game or a movie from the Microsoft Store, the company gets its share. Third-party developers are obliged to pay a share of their Store revenues to Microsoft.

4. Bloatware apps that are preinstalled in Windows 10

With Windows 10, Microsoft seems to have forever forgotten the idea of offering an operating system that is free from bloatware. It seems that, not only did they ditch the old Microsoft Signature program, but the company shifted to the opposite direction. In Windows 10, Microsoft bundles plenty of bloatware apps that nobody wants. Even when you clean install the operating system, you still get some bloatware apps and games such as Candy Crush Saga in your Start Menu. Microsoft gets money from the developers who want their apps or games to be bundled in Windows 10. Each of those apps and games, that you didn't ask for, mean some dollars for the Redmond company. Not great for users, but great for Microsoft.

Fortunately, you can get rid of those pesky bloatware apps that Microsoft bundles in Windows 10. To know more, read this guide: Stop Windows 10 from promoting apps on the Start Menu.

5. Advertisements in Windows 10

The entire Windows 10 operating system is riddled with advertisements. Obviously, their main purpose is to generate revenue for Microsoft. We don't know how much but, if they didn't make money, the company wouldn't have used them. Windows 10 shows ads in the Start Menu and on the taskbar, on the Lock Screen, in File Explorer, and the Action Center.

The good thing is that you can disable all these ads and never see them again if you follow this guide: Windows 10 ads: How to turn them off from everywhere.

6. The search feature in Windows 10

If you are using the search from Windows 10, you are also likely to use Bing, because all the web searches made in Windows 10 are powered by Bing. If you didn't know, Bing is Microsoft's own internet search engine, and an alternative to Google. It is the perfect environment for the company to show you advertisements based on the searches that you make.

According to Microsoft's 2019 Third Quarter Results, the company had a 12% search advertising revenue growth. A small part of that revenue is generated by the search feature from Windows 10.

7. OneDrive subscriptions

OneDrive is Microsoft's storage service for hosting files in the cloud. In Windows 10, it is bundled as a system app, that is always running in the background. The good news for Windows 10 users is that OneDrive is free to use. The bad news is that it's free only as long as you do not use all your free space. Arguably, that free space is not that much, and you might soon find yourself needing more. That's when Microsoft starts making money: because you are already hooked up on the benefits of using your own cloud storage services, Microsoft asks you to buy a subscription for more space in OneDrive, or to buy Office 365, which includes OneDrive.

8. Skype subscriptions

Windows 10 also bundles Skype, which is run and owned by Microsoft. It's a great app both for chatting and for audio and video calls. Many business users use it regularly. An advantage of Skype is that it also lets you call landline phone numbers and mobile phone numbers, internationally. Guess what? If you want to do that, Microsoft sells you minutes or subscriptions.

Skype is also part of Office 365. When you buy an Office 365 plan, you also get minutes on Skype.

What is your opinion on how Microsoft makes money from Windows 10?

There are more than a few ways in which Microsoft generates revenue from Windows 10. Over the last few years, the company has found new ways of monetizing its users, so that they make more money than ever before. Some may sit well with their users, while others do not. For example, many users do not enjoy how their Start Menu is filled with advertisements and bloatware. Before closing this article, tell us your opinion about Windows 10 and how Microsoft uses this operating system to make money.

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